Blog
Tips, strategies, and insights to help you master Amazon PPC advertising and grow your business.
What’s New at SellerMate: Q3 2025 Feature Updates
As we head into Q4, our team at SellerMate has rolled out powerful feature updates designed to give you more control, sharper insights, and faster workflows to automate your Amazon ad campaigns.
Amazon COSMO & Rufus Explained: What Sellers Must Do to Rank in the AI Search Era
In this article, let’s break down what Amazon COSMO is about, how it shifted visibility from A9, and how sellers should plan their listing strategy and visibility to grow sales.
Amazon Share of Voice: The Metric Most Sellers Overlook
Let's break down what Amazon Share of Voice really means, why it’s critical for your growth, how to measure it, and strategies to grow your business by tracking SOV.
Amazon Marketing Cloud (AMC): The Complete Guide to Smarter Ad Management
With AMC audiences, you can now apply these insights even to your sponsored ad campaigns. AMC is Amazon’s advanced analytics and audience-building solution that lets you create custom audiences and uncover insights you simply can’t get from your regular seller reports.
Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon
Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...
Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon
Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...
How Bombay Greens Grew Amazon Ad Sales by 57% in 5 Months with SellerMate.AI
Learn how Bombay Greens grew their ad orders by 27% and reduced ACoS by 4% by cutting off wasted ad spend and scaling high-performing campaigns. About the CompanyBombay Greens is a fast-growing lawn and garden brand in the APAC region, known for its high-quality, eco-friendly products that cater ...
Amazon PPC Automation Guide: How to Automate Your Amazon Ads Like a Pro
Instead of manually adjusting bids, pausing poor-performing keywords, or reallocating budgets, Amazon PPC automation handles these tasks in real-time.
Analyzing Amazon Search Query Performance Report | A Detailed Guide
Let's learn how to use Amazon SQP reports to grow your brand, cut ad spend, and find hidden keywords.
How to Analyze Amazon Search Term Report For Better Results
In this guide, you'll discover how to analyze Amazon search term data and understand how shoppers are discovering (or not discovering) your products.
Precision Over Spend: How a Brand Scaled with Adsify & SellerMate.AI
About the Agency Adsify Digital is one of India’s leading e-commerce advertising agencies, recognized by Amazon three times for...
Outperforming with Precision: Minutetocleanit’s Journey from Visibility Gaps to Organic Lift
About the AgencyAdsify is a performance-driven Amazon strategy agency, working with high-growth consumer brands across India. Their approach centers around real-time data optimization, smart automation, and ROI-led media execution. For this case, they partnered with SellerMate.AI, a powerful PPC ...