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Tips, strategies, and insights to help you master Amazon PPC advertising and grow your business.

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Guides & Tutorials
5 min read

Amazon COSMO & Rufus Explained: What Sellers Must Do to Rank in the AI Search Era

In this article, let’s break down what Amazon COSMO is about, how it shifted visibility from A9, and how sellers should plan their listing strategy and visibility to grow sales. 

Sravanthi Munagapati
377 viewsSep 11, 2025
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Analytics & Reporting
7 min read

Amazon Share of Voice: The Metric Most Sellers Overlook

Let's break down what Amazon Share of Voice really means, why it’s critical for your growth, how to measure it, and strategies to grow your business by tracking SOV.

Sravanthi Munagapati
65 viewsSep 4, 2025
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DSP & Advanced AdsGuides & Tutorials
6 min read

Amazon Marketing Cloud (AMC): The Complete Guide to Smarter Ad Management

With AMC audiences, you can now apply these insights even to your sponsored ad campaigns. AMC is Amazon’s advanced analytics and audience-building solution that lets you create custom audiences and uncover insights you simply can’t get from your regular seller reports. 

Sravanthi Munagapati
156 viewsAug 21, 2025
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Automation & ToolsPPC & Advertising
10 min read

Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon

Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...

Sravanthi Munagapati
111 viewsAug 14, 2025
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Automation & ToolsPPC & Advertising
10 min read

Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon

Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...

Sravanthi Munagapati
282 viewsAug 14, 2025
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Case StudiesPPC & Advertising
2 min read

How Bombay Greens Grew Amazon Ad Sales by 57% in 5 Months with SellerMate.AI

Learn how Bombay Greens grew their ad orders by 27% and reduced ACoS by 4% by cutting off wasted ad spend and scaling high-performing campaigns. About the CompanyBombay Greens is a fast-growing lawn and garden brand in the APAC region, known for its high-quality, eco-friendly products that cater ...

Sravanthi Munagapati
60 viewsAug 8, 2025
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Automation & ToolsPPC & Advertising
9 min read

Amazon PPC Automation Guide: How to Automate Your Amazon Ads Like a Pro

Instead of manually adjusting bids, pausing poor-performing keywords, or reallocating budgets, Amazon PPC automation handles these tasks in real-time.

Sravanthi Munagapati
176 viewsJul 31, 2025
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Analytics & Reporting
6 min read

Analyzing Amazon Search Query Performance Report | A Detailed Guide

Let's learn how to use Amazon SQP reports to grow your brand, cut ad spend, and find hidden keywords.

Sravanthi Munagapati
206 viewsJul 24, 2025
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Analytics & ReportingPPC & Advertising
7 min read

How to Analyze Amazon Search Term Report For Better Results

In this guide, you'll discover how to analyze Amazon search term data and understand how shoppers are discovering (or not discovering) your products.

Sravanthi Munagapati
232 viewsJul 16, 2025
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Case StudiesBusiness Growth
10 min read

Precision Over Spend: How a Brand Scaled with Adsify & SellerMate.AI

About the Agency Adsify Digital  is one of India’s leading e-commerce advertising agencies, recognized by Amazon three times for...

Bhavana Gupta
116 viewsJun 27, 2025
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Business Growth
3 min read

Outperforming with Precision: Minutetocleanit’s Journey from Visibility Gaps to Organic Lift

About the AgencyAdsify is a performance-driven Amazon strategy agency, working with high-growth consumer brands across India. Their approach centers around real-time data optimization, smart automation, and ROI-led media execution. For this case, they partnered with SellerMate.AI, a powerful PPC ...

Bhavana Gupta
105 viewsJun 20, 2025
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Feature UpdatesAutomation & Tools
3 min read

New Feature Release in Dayparting, Reports, Smartboard & Bulk Updates

Master Amazon PPC Campaign Structure: organize ad groups, choose the right keywords, and optimize bids. Boost sales now! Get started today.

Bhavana Gupta
118 viewsJun 10, 2025
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