Earn your Amazon PPC black belt
Eight foundations, white to black. Master each with a guide and a game trial — read the concept here, then prove it in the PPC Dojo.
Master Sifu trains you. The foes are the PPC problems you’ll defeat.
Each foundation is a focused, original SellerMate guide — no fluff, no signup.
Then prove it. Every guide pairs with a trial in the PPC Dojo where a master tests you.
Do it for real in SellerMate — AI Recommendations, Automation, Dayparting, and 20+ reports.
The Foundations Path
Work them in order — each belt builds on the last. This is the core curriculum (and the spine of the upcoming ecommerce simulator).
- 1White Belt
Listing & Organic Ranking
Before you spend a dollar on ads, your listing has to convert. Titles, images, A+, reviews, indexing, and the organic-ranking fundamentals — now including Amazon’s AI search (Rufus & COSMO) — that make every campaign cheaper.
- 2Yellow Belt
Product Launch
Take a new ASIN from zero to momentum: the cold-start problem, what the “honeymoon period” really is, how deep your inventory must be, and the ad push that buys rank without torching your budget.
- 3Orange Belt
Campaign Structure
The account architecture that keeps you in control as you scale: what setting lives at which level, single-product campaigns, separating discovery from performance, where negatives belong, and how much structure is too much.
- 4Green Belt
Keyword Research
Find the terms shoppers actually buy on. Seed lists, match types as a research instrument, the harvest loop, Search Query Performance, n-gram waste mining, and why the biggest keyword is rarely the best one.
- 5Blue Belt
Bid Optimization
Bid like every click has a job. Revenue per click, break-even versus target ACoS, dynamic bidding, placement multipliers that stack, and why most bid changes are made on too little data.
- 6Purple Belt
Budget & Spend Management
Put money where it compounds. How Amazon actually spends a daily budget, finding capped winners, the cost of running out at 2pm, budget rules, and pacing for the month and the season.
- 7Brown Belt
PPC Audit & Optimization
The repeatable audit that finds wasted spend and hidden upside. Diagnose before you fix, work in the right order, and know which problems are not advertising problems at all.
- 8Black Belt
Reporting & Analytics
Read your account like an operator. The metrics that carry signal, why recent data always looks worse than it is, ACoS versus TACoS, and the reports that answer each question.
Advanced Scrolls
Optional side-quests beyond black belt. Drop into any of these once the foundations feel like second nature.
Advanced Bidding & Budgeting
Take control by the hour. Shift bids, budgets, and placements toward the hours that convert and away from the ones that waste — with SellerMate’s Dayparting.
N-Gram Analysis
Find waste hiding in plain sight. Break hundreds of search terms into word patterns to surface the negatives and winners single-term reviews miss.
Search Query Performance (SQP)
Amazon’s most honest keyword report. See the whole search funnel per query — and your share of it — then turn impression, click, and purchase share into precise PPC moves.
Sponsored Brands
Beyond Sponsored Products: headline and video placements, brand-defense strategy, and when SB actually earns its keep.
DSP & AMC
Programmatic and data, demystified. Where Amazon DSP and AMC fit, who they’re for, and how to start without a data-science team.
Reading is the lesson. The game is the test.
Master Sifu teaches each concept, then summons its foe to quiz you. Earn a belt for every foundation you clear.
Enter the Dojo →Learn it. Then run it for real.
Free plan available. Connect your Amazon account and put the playbook to work today.