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Is Amazon Review Automation Against TOS? (2025 Compliance Guide)

Short answer: No, when done correctly.

Longer answer: It depends entirely on HOW you automate.


If you're worried about getting your Amazon account suspended for using review automation, you're asking the right questions. Amazon doesn't mess around with policy violations, and the last thing you want is to wake up to a suspended account.

Let's clear up the confusion once and for all.


What Amazon Actually Says About Review Automation

Amazon's policy is surprisingly clear on this: You CAN automate review requests, but only using their official methods.

Specifically, Amazon allows:

  1. Manual "Request a Review" button clicks

  2. Amazon Solicitations API (programmatic version of the button)

  3. Buyer-Seller messaging (with strict limitations)

The key phrase here is "Amazon's official methods."


The Compliance Line: What's Allowed vs. What's Not

✅ ALLOWED (Safe & Compliant)

Using Amazon's Solicitations API:

  • Programmatic version of the "Request a Review" button

  • Same email template Amazon uses

  • Same timing restrictions (5-30 days after delivery)

  • Same frequency limits (one request per order)

Legitimate automation tools that:

  • Use Amazon's official APIs

  • Follow all timing restrictions

  • Use Amazon's standard email template

  • Don't customize or modify messages


❌ PROHIBITED (Account Suspension Risk)

Any method that:

  • Offers incentives for reviews (money, discounts, freebies)

  • Requests only positive reviews

  • Sends multiple requests per order

  • Uses non-Amazon communication channels

  • Customizes review request messages

  • Targets orders that weren't delivered

Sketchy automation like:

  • Screen scraping tools

  • Offshore "review services"

  • Browser bots that aren't API-based

  • Services promising "guaranteed positive reviews"


How to Stay 100% Compliant

Rule 1: Only Use Amazon API-Based Tools

If an automation service doesn't explicitly mention "Amazon Solicitations API" or "SP-API integration," run away. Browser extensions and screen scrapers are compliance risks.

Rule 2: Respect Amazon's Timing Rules

  • 5-30 days after delivery (not shipment!)

  • One request per order maximum

  • Only for delivered orders (not pending/shipped)

Rule 3: Use Amazon's Standard Template

You cannot customize the review request message. Amazon provides the template, and that's what gets sent. No exceptions.

Rule 4: Don't Be Weird About It

  • No bribing customers for positive reviews

  • No harassing customers who leave negative reviews

  • No gaming the system with fake orders

  • No sending requests to orders you know were returned


Red Flags: Services That Will Get You Suspended

Avoid any service that promises:

  • "Guaranteed positive reviews"

  • "100% review response rates"

  • "Custom review request messages"

  • "Reviews from real customers" (implying fake reviews otherwise)

Warning signs:

  • No mention of Amazon API integration

  • Extremely cheap pricing (under $10/month)

  • Offshore companies with poor English

  • No clear compliance documentation

  • Testimonials that seem too good to be true


What Happens If You Get It Wrong?

Amazon's penalties for review manipulation are severe:

  • Warning notification (if you're lucky)

  • Temporary review request suspension

  • Permanent review feature removal

  • Complete account suspension

The financial impact can be devastating – losing access to your Amazon business overnight.


How to Verify Your Tool Is Compliant

Questions to Ask Any Automation Provider:

  1. "Do you use Amazon's official Solicitations API?"

    Correct answer: "Yes, we're fully integrated with Amazon's SP-API."


  2. "Can I customize the review request message?"

    Correct answer: "No, we use Amazon's standard template only."


  3. "What timing restrictions do you follow?"

    Correct answer: "5-30 days after delivery, one request per order."


  4. "How do you handle policy updates?"

    Correct answer: "We monitor Amazon's policy changes and update automatically."


The Current State of Enforcement (2025)

Amazon has become more sophisticated about detecting non-compliant automation:

  • API monitoring: They can see which tools you're using

  • Pattern detection: Unusual review request patterns get flagged

  • Customer complaints: Buyers can report inappropriate requests

  • Automated enforcement: Many violations are detected automatically


The Bottom Line

Review automation is absolutely legal and compliant when done through Amazon's official channels.

The risk isn't in automating – it's in choosing the wrong automation method. Stick with reputable services that use Amazon's Solicitations API, follow all timing rules, and have a track record of compliance.

Your account is too valuable to risk on sketchy shortcuts.



Want compliant automation you can trust? ReviewFlow uses Amazon's official API and keeps you 100% compliant.


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