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Set Custom PPC Rules. Stay In Control.
Want to pause underperforming ads, adjust bids by placement, or trigger inventory-based rules? SellerMate.AI has got you covered. Build custom Amazon ads automation rules tailored to your campaign goals with powerful rules that works for you.
How SellerMate.AI’s PPC Automation Works
1. Create Automation Rules
Take full control of your campaigns with our customizable rule builder, using ACoS, CTR, or budget triggers, AND/OR operators, and multi-condition boxes for complex actions.
2. Preview & Test Strategy
Get a instant preview of how your rules will affect campaigns.
Also, you can monitor each changes manually during the testing phase to ensure they align with your goals by disabling auto execution.
3. Automate & Scale Effortlessly
Review your PPC strategy and switch to auto-execution when you're ready. SellerMate.AI ensures your automations run exactly as intended, with full visibility through detailed action logs.
Rule Creation
1. Define Rule type
2. Select sources
3. Add Conditions & Actions
Amazon PPC Automation Toolkit For Marketers
A powerful AI-driven automation suite designed to simplify your campaign management and save time.
Dynamic Bidding
Automatically adjust bids based on the performance of keywords or product targets.
Why choose SellerMate.AI for Ad Automation
Save Hours of Time
Just like our clients, save hours by automating complex tasks, including bid adjustments, inventory-based ad rules, and target optimization, and focus on high-ROI growth strategies
Human Oversight
Test your automation with preview & manual execution. Detailed action logs ensure you have complete visibility and confidence in every automated action.
Expert Support
SellerMate.AI pairs smart automation with human expertise. Our team offers hands-on consultation, so you're never navigating PPC strategy alone!
Compare Your Journey!
Compare your journey as an advertiser with SellerMate.AI & without SellerMate.AI.
Without SellerMate.AI
With SellerMate.AI
10+ hours of manual campaign monitoring to check metrics like ACoS, CTR, and Spend.
2+ hours daily manually adjusting bids, setting negative keywords, and updating rules.
2+ hrs & spreadsheets and external tools for creating complex automation rules.
Reactively Manage issues like budget overspending or low-performing keywords, often too late.
No visibility into automated action history or reasons for performance fluctuations.
Get Automate Monitoring with smart rules triggered by performance metrics like ACoS, or CTR.
Let Automation handle bid adjustments, negative keywords, and rule updates.
Create Advanced Automation Rules in minutes with AND/OR logic and multi-condition boxes.
Proactively Manage campaigns with alerts for budget or keyword performance drops.
Complete Transparency with action logs and the flexibility to approve or automate changes.
Success Stories That Speak For Themselves
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3. Why should I use the Amazon keyword tracker tool?An Amazon keyword tracker helps monitor the performance of specific keywords, track ranking positions, and identify which terms drive traffic and sales—so you can double down on what works.
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1. What is the Amazon Search Query Performance (SQP) report, and where do you find it?The SQP report is a powerful Brand Analytics feature that shows what shoppers are searching for, how often your products appear in those searches, and which ones get clicks and conversions. It’s essential for refining your keyword and content strategies based on real customer behavior. You can find it here: Go to Seller Central → Brands → Brand Analytics → Search Query Performance
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2. What can I learn from Amazon’s Targeting Report?Targeting reports show how your current ad targets are performing like CTR, ROAS, ACoS, and sales. SellerMate helps segment these into high-impact, low-impact, and underfunded targets so you can adjust campaigns with precision.
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How often should I review my Amazon SQP report data?Ideally, review it every 1–2 weeks. SellerMate’s SQP analyzer tool helps make this easy by surfacing trends and keyword actions automatically, no spreadsheets or manual filtering needed.
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How is SellerMate different from other Amazon PPC tools?Unlike other Amazon PPC tools, SellerMate directly analyzes your Search Query Performance and Targeting reports to give actionable, AI-backed insights—like high-potential keywords, underused targets, and high ACoS terms to cut, which will eventually improve your Amazon PPC optimization. Besides, it's totally free!
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4. Are there any free Amazon PPC tools you offer?Yes! Along with this Amazon SQP Keyword Analyzer, SellerMate also offers an Amazon Search Term Analyzer tool that helps sellers uncover winning keywords, optimize PPC performance, and spot hidden growth opportunities using actual Amazon reports. Along with that, you can also sign up and enjoy our Free Forever plan.
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What is an N-gram in Amazon advertising, and how does it work?In general, an N-gram is a way of breaking down customer search terms into chunks. A 1-gram is a single word, while a 2-gram or 3-gram includes word combinations, like “organic protein” or “kids snack bar.” So when it comes to Amazon ads, analyzing these word patterns helps you spot which keyword phrases are driving results, even if they show up across different search terms. It’s a smart way to uncover keyword trends, optimize targeting, and boost performance without guessing.
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How can I get more insights on Amazon PPC?At SellerMate.AI, we offer cutting-edge Amazon PPC tools like AI Recommendations, PPC Automation, Dayparting, Bulk Actions, etc., to help you identify patterns, automate keyword actions, reduce wasted spend, and scale campaigns faster. You can try SellerMate for free and see for yourself, or talk to our team.
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Why analyze Amazon search term reports?Amazon search term reports reveal exactly what shoppers typed before clicking or buying. By analyzing this data, you can find high-converting keywords, eliminate wasteful ad spend, and refine your ad targeting for better ACoS. It’s a goldmine for both Amazon keyword research and campaign optimization.
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What is Amazon search term optimizer?Amazon search term optimizer helps you turn raw search data into actionable insights. It groups related terms, highlights performance trends, and suggests which keywords to promote or negate — often powered by N-gram analysis and AI recommendations. Amazon PPC tools like SellerMate.AI can automate this process and improve targeting at scale.
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How often should I audit my Amazon search term reports?Most advertisers should audit search terms every 2 weeks, especially during high-traffic periods like Prime Day or Q4. Frequent PPC audits of Amazon ad campaigns and keywords help you add profitable terms to manual campaigns, remove poor performers, and adjust bids in real time.
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What is Amazon PPC Dayparting and how does it work?Dayparting lets you schedule your Amazon ads to run only during specific hours of the day or days of the week. With SellerMate.AI’s Dayparting Tool, you can automatically adjust bids, budgets, or campaigns based on your key PPC metrics, thereby, helping you reduce wasted spend and increase ROAS.
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Why should I use a dayparting tool for Amazon ads?Most Amazon sellers lose money by running ads 24/7 — even during hours when customers aren’t buying. Dayparting allows you to show ads during peak shopping times and pause or lower bids during off-hours, giving you better control over performance and ad budget.
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Can I automate Amazon PPC scheduling with SellerMate.AI?Yes. SellerMate’s Dayparting tool offers full automation of your Amazon ads. You can create rules that increase bids during high-converting hours and lower or pause bids during low-performing time slots — without needing to monitor campaigns manually.
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How do I know which hours are best for running my Amazon ads?SellerMate.AI provides daily and hourly analytics and heatmaps, so you can identify your most profitable time windows and apply dayparting rules accordingly. You can also A/B test different time slots for deeper insights.
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Can I combine dayparting with other Amazon PPC automation rules?Absolutely. SellerMate lets you layer PPC dayparting with bid rules, placement rules, and budget automation, so you get a fully optimized and tailored campaign strategy.
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Will I still have control over my campaigns?Absolutely. While our Amazon ads automation software handles execution, you stay in control. You can set your own rules, preview them, pause them at any time, and review detailed logs of every change. SellerMate is designed for automation-first performance with full human oversight and complete customization.
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What kind of reporting will I get?You’ll get detailed reports across every layer of your Amazon ad campaigns workflow. Few of them including, campaign, search term, and ASIN-level reports that are represented in 3D charts, heatmaps, trend graphs. Along with that, you get retail reports for sellers and vendors, Amazon SQP reports, and more. Everything is available inside your dashboard. You can just log in and see it for yourself, completely free!
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Can I use SellerMate with accounts in different marketplaces?Yes, SellerMate supports all the Amazon marketplaces, including the US, UK, EU, IN, CA, and more. You can easily switch between multiple accounts and marketplaces within our dashboard.
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What can I automate with SellerMate.AI?SellerMate.AI is a full-funnel Amazon PPC automation tool that lets you automate: Bid optimization based on performance Dayparting to run ads during high-converting hours Keyword harvesting and adding negative keywords Budget pacing to prevent overspend Campaign creation based on custom rules Across your SP, SB, and SD campaigns. Besides, everything’s customizable to fit your brand's or client's goals.
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Is Amazon PPC automation suitable for my brand?Yes. Whether you're a fast-growing brand or a marketing agency managing multiple Amazon seller accounts, SellerMate is designed to scale with your ads. Our flexible automation tools work for solo sellers and teams alike. Plus, Growth and Enterprise users get free expert consultations, so you're never alone in strategy or execution.
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What is Amazon PPC automation, and how does it work?In general, Amazon PPC automation helps you automate time-consuming manual tasks like keyword bidding, campaign scheduling, and performance monitoring with intelligent, rule-based or AI-powered systems. You can save hours of time with SellerMate.AI and automate mundane PPC actions using predefined conditions, so your Amazon advertising is faster, smarter, and always-on.
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Can I customize the ad rules or strategies?Yes, the best part of SellerMate is that every automation rule can be tailored to your exact needs. You can set conditions for metrics like ACoS, CTR, conversion rate, or inventory levels, apply manual overrides, and test your rules before going live.
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How does SellerMate.AI differ from other Amazon PPC tools?What sets us apart is human-centric automation, meaning, you get full control, total visibility, and customizable logic right at your fingertips. Unlike other tools, SellerMate.AI adapts to your strategy, not the other way around. Our custom Smart Boards is a cutting edge feature that lets you design your own dashboard with drag-and-drop widgets, real-time performance tiles, and simplified UX.
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How do I get started with SellerMate.AI?Click on Get started button on the home page and create an account on SellerMate.AI. Once you have created the account and logged in, you will see demo data for all the charts and graphs. To see your data, click on the connect page and connect your Amazon account with SellerMate.AI. Your account will connect immediately and you can see all the campaigns you have created.
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When will I see the daily and hourly reports and heatmaps in my account?SellerMate.AI receives your daily and hourly 3D and heatmap data from your Amazon ad account once you connect it. We do not receive past data. You will start seeing data in the 3D tables and heatmaps starting the next day however, we request you to give a week to derive meaningful insights.
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What marketplaces does SellerMate.AI currently support?We support all the available Amazon marketplaces, including the US, UK, India, Canada, Australia, Germany, and more.
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Do you offer a free trial period?We currently offer a Free Forever plan to help you access all primary features and basic reports for a lifetime, free of charge, without requiring any credit card details. However, you can optimize your campaigns using automation and analyze them in-depth by accessing reports and insights through our paid plans. If you want more clarity on enterprise plans, talk to our team.
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How long will it take SellerMate.AI to pull in my data?It takes at most 60 minutes for SellerMate.AI to get all your data, and once the data is synced, you can access all your data and start managing the ad campaigns in no time.
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Do I have to commit for full year subscription?No, the payment will be monthly and subscription can be cancelled at anytime