AMC audiences allow you to create custom audience segments based on event-level signals (such as shoppers who viewed a product but didn’t purchase). With SellerMate.AI, you can directly access and create custom segments and optimize your ads.

Amazon Marketing Cloud is Amazon Ads’ advanced analytics platform that lets advertisers access anonymized, event-level data. With AMC, you can measure campaign performance, understand customer journeys, and build custom audiences for better targeting.

No. AMC only provides anonymized, privacy-safe, aggregated insights. Advertisers cannot access individual user data, ensuring compliance with Amazon’s privacy policies.

With AMC, advertisers can: Track full-funnel performance (from awareness to purchase). Understand customer paths and time-to-conversion. Identify overlapping audiences across campaigns. Build custom AMC audiences for retargeting.

While AMC is more advanced, small to mid-sized advertisers can benefit from it, especially when working with AMC partners who provide dashboards, simplified reporting, and pre-built insights.

Amazon DSP reports give you campaign-level performance data, while AMC provides deeper, event-level insights. With AMC, you can connect impressions, clicks, conversions, and shopping behaviors across the funnel, and use them in sponsored ads, something DSP reports alone can’t do.

Yes! SellerMate.AI offers a self-serve Amazon DSP platform where you can run campaigns directly, without relying on expensive managed service providers. You get full transparency, advanced targeting, and expert support when needed.

Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising solution that lets you run display and video ads both on Amazon and across the web. You can use it to retarget shoppers, reach new audiences, and boost brand visibility with precise targeting.

SellerMate.AI provides complete DSP reporting with metrics like impressions, clicks, ROAS, and conversion rates. You can track performance and optimize campaigns based on actual shopper behavior using the platform.

While Amazon Sponsored Ads are great for keyword targeting and product targeting, Amazon DSP allows you to reach shoppers even when they’re not actively searching. It’s perfect for building awareness, retargeting past visitors, and creating a full-funnel ad strategy.

An Amazon keyword tracker helps monitor the performance of specific keywords, track ranking positions, and identify which terms drive traffic and sales—so you can double down on what works.

The SQP report is a powerful Brand Analytics feature that shows what shoppers are searching for, how often your products appear in those searches, and which ones get clicks and conversions. It’s essential for refining your keyword and content strategies based on real customer behavior. You can find it here: Go to Seller Central → Brands → Brand Analytics → Search Query Performance

Targeting reports show how your current ad targets are performing like CTR, ROAS, ACoS, and sales. SellerMate helps segment these into high-impact, low-impact, and underfunded targets so you can adjust campaigns with precision.

Ideally, review it every 1–2 weeks. SellerMate’s SQP analyzer tool helps make this easy by surfacing trends and keyword actions automatically, no spreadsheets or manual filtering needed.

Unlike other Amazon PPC tools, SellerMate directly analyzes your Search Query Performance and Targeting reports to give actionable, AI-backed insights—like high-potential keywords, underused targets, and high ACoS terms to cut, which will eventually improve your Amazon PPC optimization. Besides, it's totally free!

Yes! Along with this Amazon SQP Keyword Analyzer, SellerMate also offers an Amazon Search Term Analyzer tool that helps sellers uncover winning keywords, optimize PPC performance, and spot hidden growth opportunities using actual Amazon reports. Along with that, you can also sign up and enjoy our Free Forever plan.

In general, an N-gram is a way of breaking down customer search terms into chunks. A 1-gram is a single word, while a 2-gram or 3-gram includes word combinations, like “organic protein” or “kids snack bar.” So when it comes to Amazon ads, analyzing these word patterns helps you spot which keyword phrases are driving results, even if they show up across different search terms. It’s a smart way to uncover keyword trends, optimize targeting, and boost performance without guessing.

At SellerMate.AI, we offer cutting-edge Amazon PPC tools like AI Recommendations, PPC Automation, Dayparting, Bulk Actions, etc., to help you identify patterns, automate keyword actions, reduce wasted spend, and scale campaigns faster. You can try SellerMate for free and see for yourself, or talk to our team.

Amazon search term reports reveal exactly what shoppers typed before clicking or buying. By analyzing this data, you can find high-converting keywords, eliminate wasteful ad spend, and refine your ad targeting for better ACoS. It’s a goldmine for both Amazon keyword research and campaign optimization.

Amazon search term optimizer helps you turn raw search data into actionable insights. It groups related terms, highlights performance trends, and suggests which keywords to promote or negate — often powered by N-gram analysis and AI recommendations. Amazon PPC tools like SellerMate.AI can automate this process and improve targeting at scale.

Most advertisers should audit search terms every 2 weeks, especially during high-traffic periods like Prime Day or Q4. Frequent PPC audits of Amazon ad campaigns and keywords help you add profitable terms to manual campaigns, remove poor performers, and adjust bids in real time.

Dayparting lets you schedule your Amazon ads to run only during specific hours of the day or days of the week. With SellerMate.AI’s Dayparting Tool, you can automatically adjust bids, budgets, or campaigns based on your key PPC metrics, thereby, helping you reduce wasted spend and increase ROAS.

Most Amazon sellers lose money by running ads 24/7 — even during hours when customers aren’t buying. Dayparting allows you to show ads during peak shopping times and pause or lower bids during off-hours, giving you better control over performance and ad budget.

Yes. SellerMate’s Dayparting tool offers full automation of your Amazon ads. You can create rules that increase bids during high-converting hours and lower or pause bids during low-performing time slots — without needing to monitor campaigns manually.

SellerMate.AI provides daily and hourly analytics and heatmaps, so you can identify your most profitable time windows and apply dayparting rules accordingly. You can also A/B test different time slots for deeper insights.

Absolutely. SellerMate lets you layer PPC dayparting with bid rules, placement rules, and budget automation, so you get a fully optimized and tailored campaign strategy.

Absolutely. While our Amazon ads automation software handles execution, you stay in control. You can set your own rules, preview them, pause them at any time, and review detailed logs of every change. SellerMate is designed for automation-first performance with full human oversight and complete customization.

You’ll get detailed reports across every layer of your Amazon ad campaigns workflow. Few of them including, campaign, search term, and ASIN-level reports that are represented in 3D charts, heatmaps, trend graphs. Along with that, you get retail reports for sellers and vendors, Amazon SQP reports, and more. Everything is available inside your dashboard. You can just log in and see it for yourself, completely free!

Yes, SellerMate supports all the Amazon marketplaces, including the US, UK, EU, IN, CA, and more. You can easily switch between multiple accounts and marketplaces within our dashboard.

SellerMate.AI is a full-funnel Amazon PPC automation tool that lets you automate: Bid optimization based on performance Dayparting to run ads during high-converting hours Keyword harvesting and adding negative keywords Budget pacing to prevent overspend Campaign creation based on custom rules Across your SP, SB, and SD campaigns. Besides, everything’s customizable to fit your brand's or client's goals.

Yes. Whether you're a fast-growing brand or a marketing agency managing multiple Amazon seller accounts, SellerMate is designed to scale with your ads. Our flexible automation tools work for solo sellers and teams alike. Plus, Growth and Enterprise users get free expert consultations, so you're never alone in strategy or execution.

In general, Amazon PPC automation helps you automate time-consuming manual tasks like keyword bidding, campaign scheduling, and performance monitoring with intelligent, rule-based or AI-powered systems. You can save hours of time with SellerMate.AI and automate mundane PPC actions using predefined conditions, so your Amazon advertising is faster, smarter, and always-on.

Yes, the best part of SellerMate is that every automation rule can be tailored to your exact needs. You can set conditions for metrics like ACoS, CTR, conversion rate, or inventory levels, apply manual overrides, and test your rules before going live.

What sets us apart is human-centric automation, meaning, you get full control, total visibility, and customizable logic right at your fingertips. Unlike other tools, SellerMate.AI adapts to your strategy, not the other way around. Our custom Smart Boards is a cutting edge feature that lets you design your own dashboard with drag-and-drop widgets, real-time performance tiles, and simplified UX.

Click on Get started button on the home page and create an account on SellerMate.AI. Once you have created the account and logged in, you will see demo data for all the charts and graphs. To see your data, click on the connect page and connect your Amazon account with SellerMate.AI. Your account will connect immediately and you can see all the campaigns you have created.

SellerMate.AI receives your daily and hourly 3D and heatmap data from your Amazon ad account once you connect it. We do not receive past data. You will start seeing data in the 3D tables and heatmaps starting the next day however, we request you to give a week to derive meaningful insights.

We support all the available Amazon marketplaces, including the US, UK, India, Canada, Australia, Germany, and more.

We currently offer a Free Forever plan to help you access all primary features and basic reports for a lifetime, free of charge, without requiring any credit card details. However, you can optimize your campaigns using automation and analyze them in-depth by accessing reports and insights through our paid plans. If you want more clarity on enterprise plans, talk to our team.

It takes at most 60 minutes for SellerMate.AI to get all your data, and once the data is synced, you can access all your data and start managing the ad campaigns in no time.

No, the payment will be monthly and subscription can be cancelled at anytime