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AMAZON PPC DAYPARTING

Power Up Your Ads with Smart PPC Dayparting!

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Why PPC Dayparting Matters for Sellers?

With Amazon PPC dayparting, sellers and advertisers can fine-tune their ad spend, focusing on high-traffic hours and avoiding wasted budget on low-conversion periods. This results in better control over advertising costs and more effective ad performance.

Use Cases & Strategies

Goal specific bid & Budget dayparting.

Create dayparting to achieve goals like increase sales, reduce ACoS, or decrease spend based of user data.

Capitalize high-traffic times or peak viewing hours

Set bid & budget variation according to traffic data & peak hours for specific set of campaigns.

Running ads during festivals & events like Prime days

Set a dayparting for seasonal trends, or special date range like prime day sale, Christmas sale

Save campaign budget for peak hours.

Avoid spending whole campaign budget before peak hours for better ROI & high conversion.

Unlock the Power of customization with Sellermate's advanced Dayparting features.

1. Hourly Bid Dayparting

SellerMate lets you precisely control your bids throughout the day for Amazon ad campaigns. You can set a multiplier for all time slots to adjust your bids.

Four different allocation options

We have 4 allocation types, daily, weekday + weekend, all weekdays, and custom date range for special sale days to cover all your use cases.

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Flexible Targeting

You can choose to adjust bids for entire campaigns, ad groups, or specific targets within a campaign.

Custom Time Intervals

You can change bids for every 4 hours, or every 6 hours based on your strategy. Or, change it for every hour for more detailed dayparting.

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2. Budget Dayparting

Take charge of your Amazon PPC spend allocation with SellerMate's budget dayparting. You can create custom budget rules, tailoring your spending to match traffic surges or quiet times.

Custom Time Intervals

Create custom budget rules for each day or time of the week, tailoring your spending to match traffic surges or quiet times.

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Flexible Budget Adjustments

Increase budgets by percentage or fixed values, or set a specific budget for your campaigns.

Our Customer Success Stories

See how we've helped brands and advertising agencies grow, solve challenges, and hit their goals. Real results, real impact.

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CASE STUDY 1

Increase Amazon sales by allocating budget during the right times.

A fast-growing home decor brand struggled to boost sales without raising ACoS. SellerMate.AI used AI-driven recommendations to redistribute ad spend throughout the day. In just 4 weeks, they saw impressive results.

In 4 weeks

130%

Sales Increased by
130%

56%

ACOS reduced from 25% to 11%

20%

20% more budget was spent without increasing ACOS

Why Choose SellerMate.AI for Dayparting?

Our Amazon PPC Dayparting goes beyond basic bid and budget adjustments. With AI Recommendations and Heatmaps, you can make smarter decisions. Plus, our activity logs keep you in control of every change. It's a smarter, easier way to boost your Amazon ad performance and maximize sales!

AI Recommendations

Let SellerMate's AI suggest the best dayparting strategy for your campaigns. With one-click execution, it’s never been easier to optimize your performance.

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Heatmap Visualization

Leverage heatmaps to identify trends. See campaign-wise data for ACoS, impressions, sales, and more, ensuring your dayparting decisions are data-driven.

Full Control & Activity Logs

Always stay informed about your changes with detailed activity logs. Track all bid and budget modifications to maintain complete control over your campaigns.

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Let’s Hear Directly from Our Satisfied Customers!

"Sellermate's Dayparting has totally transformed how I run my campaigns. Being able to adjust bids by the hour helped me double my conversions during peak hours!"

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Emily Carter

"The budget dayparting feature lets me plan my spend down to the minute. My ACoS dropped 20% in just a week!"

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John Miller

"The heatmaps made it easy to spot patterns. I’ve fine-tuned my dayparting strategies and seen a 30% increase in sales!"

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Sarah Thompson

Enjoy essential tools, easy analysis, unlimited dayparting, and alerts with our Free Forever plan! 🌟Upgrade to Premium with free trial for enhanced AI insights, and hourly analytics—no credit card, zero hidden fees! 💳

Get Started for Free

Other Features

Use AI to automate the bid & budget optimization. get quick alerts on budget Consumptions, Keyword performance & ACoS.

Use our smart recommendations created with cutting edge AI engine to help you optimize your ad campaigns.

Customize reports, save filter presets, and many more. With infinite data retention, gain long-term insights to optimize your ad

  • What is an N-gram in Amazon advertising, and how does it work?
    In general, an N-gram is a way of breaking down customer search terms into chunks. A 1-gram is a single word, while a 2-gram or 3-gram includes word combinations, like “organic protein” or “kids snack bar.” So when it comes to Amazon ads, analyzing these word patterns helps you spot which keyword phrases are driving results, even if they show up across different search terms. It’s a smart way to uncover keyword trends, optimize targeting, and boost performance without guessing.
  • How can I get more insights on Amazon PPC?
    At SellerMate.AI, we offer cutting-edge Amazon PPC tools like AI Recommendations, PPC Automation, Dayparting, Bulk Actions, etc., to help you identify patterns, automate keyword actions, reduce wasted spend, and scale campaigns faster. You can try SellerMate for free and see for yourself, or talk to our team.
  • Why analyze Amazon search term reports?
    Amazon search term reports reveal exactly what shoppers typed before clicking or buying. By analyzing this data, you can find high-converting keywords, eliminate wasteful ad spend, and refine your ad targeting for better ACoS. It’s a goldmine for both Amazon keyword research and campaign optimization.
  • What is Amazon search term optimizer?
    Amazon search term optimizer helps you turn raw search data into actionable insights. It groups related terms, highlights performance trends, and suggests which keywords to promote or negate — often powered by N-gram analysis and AI recommendations. Amazon PPC tools like SellerMate.AI can automate this process and improve targeting at scale.
  • How often should I audit my Amazon search term reports?
    Most advertisers should audit search terms every 2 weeks, especially during high-traffic periods like Prime Day or Q4. Frequent PPC audits of Amazon ad campaigns and keywords help you add profitable terms to manual campaigns, remove poor performers, and adjust bids in real time.
  • What is Amazon PPC Dayparting and how does it work?
    Dayparting lets you schedule your Amazon ads to run only during specific hours of the day or days of the week. With SellerMate.AI’s Dayparting Tool, you can automatically adjust bids, budgets, or campaigns based on your key PPC metrics, thereby, helping you reduce wasted spend and increase ROAS.
  • Why should I use a dayparting tool for Amazon ads?
    Most Amazon sellers lose money by running ads 24/7 — even during hours when customers aren’t buying. Dayparting allows you to show ads during peak shopping times and pause or lower bids during off-hours, giving you better control over performance and ad budget.
  • Can I automate Amazon PPC scheduling with SellerMate.AI?
    Yes. SellerMate’s Dayparting tool offers full automation of your Amazon ads. You can create rules that increase bids during high-converting hours and lower or pause bids during low-performing time slots — without needing to monitor campaigns manually.
  • How do I know which hours are best for running my Amazon ads?
    SellerMate.AI provides daily and hourly analytics and heatmaps, so you can identify your most profitable time windows and apply dayparting rules accordingly. You can also A/B test different time slots for deeper insights.
  • Can I combine dayparting with other Amazon PPC automation rules?
    Absolutely. SellerMate lets you layer PPC dayparting with bid rules, placement rules, and budget automation, so you get a fully optimized and tailored campaign strategy.
  • Will I still have control over my campaigns?
    Absolutely. While our Amazon ads automation software handles execution, you stay in control. You can set your own rules, preview them, pause them at any time, and review detailed logs of every change. SellerMate is designed for automation-first performance with full human oversight and complete customization.
  • What kind of reporting will I get?
    You’ll get detailed reports across every layer of your Amazon ad campaigns workflow. Few of them including, campaign, search term, and ASIN-level reports that are represented in 3D charts, heatmaps, trend graphs. Along with that, you get retail reports for sellers and vendors, Amazon SQP reports, and more. Everything is available inside your dashboard. You can just log in and see it for yourself, completely free!
  • Can I use SellerMate with accounts in different marketplaces?
    Yes, SellerMate supports all the Amazon marketplaces, including the US, UK, EU, IN, CA, and more. You can easily switch between multiple accounts and marketplaces within our dashboard.
  • What can I automate with SellerMate.AI?
    SellerMate.AI is a full-funnel Amazon PPC automation tool that lets you automate: Bid optimization based on performance Dayparting to run ads during high-converting hours Keyword harvesting and adding negative keywords Budget pacing to prevent overspend Campaign creation based on custom rules Across your SP, SB, and SD campaigns. Besides, everything’s customizable to fit your brand's or client's goals.
  • Is Amazon PPC automation suitable for my brand?
    Yes. Whether you're a fast-growing brand or a marketing agency managing multiple Amazon seller accounts, SellerMate is designed to scale with your ads. Our flexible automation tools work for solo sellers and teams alike. Plus, Growth and Enterprise users get free expert consultations, so you're never alone in strategy or execution.
  • What is Amazon PPC automation, and how does it work?
    In general, Amazon PPC automation helps you automate time-consuming manual tasks like keyword bidding, campaign scheduling, and performance monitoring with intelligent, rule-based or AI-powered systems. You can save hours of time with SellerMate.AI and automate mundane PPC actions using predefined conditions, so your Amazon advertising is faster, smarter, and always-on.
  • Can I customize the ad rules or strategies?
    Yes, the best part of SellerMate is that every automation rule can be tailored to your exact needs. You can set conditions for metrics like ACoS, CTR, conversion rate, or inventory levels, apply manual overrides, and test your rules before going live.
  • How does SellerMate.AI differ from other Amazon PPC tools?
    What sets us apart is human-centric automation, meaning, you get full control, total visibility, and customizable logic right at your fingertips. Unlike other tools, SellerMate.AI adapts to your strategy, not the other way around. Our custom Smart Boards is a cutting edge feature that lets you design your own dashboard with drag-and-drop widgets, real-time performance tiles, and simplified UX.
  • How do I get started with SellerMate.AI?
    Click on Get started button on the home page and create an account on SellerMate.AI. Once you have created the account and logged in, you will see demo data for all the charts and graphs. To see your data, click on the connect page and connect your Amazon account with SellerMate.AI. Your account will connect immediately and you can see all the campaigns you have created.
  • When will I see the daily and hourly reports and heatmaps in my account?
    SellerMate.AI receives your daily and hourly 3D and heatmap data from your Amazon ad account once you connect it. We do not receive past data. You will start seeing data in the 3D tables and heatmaps starting the next day however, we request you to give a week to derive meaningful insights.
  • What marketplaces does SellerMate.AI currently support?
    We support all the available Amazon marketplaces, including the US, UK, India, Canada, Australia, Germany, and more.
  • Do you offer a free trial period?
    We currently offer a Free Forever plan to help you access all primary features and basic reports for a lifetime, free of charge, without requiring any credit card details. However, you can optimize your campaigns using automation and analyze them in-depth by accessing reports and insights through our paid plans. If you want more clarity on enterprise plans, talk to our team.
  • How long will it take SellerMate.AI to pull in my data?
    It takes at most 60 minutes for SellerMate.AI to get all your data, and once the data is synced, you can access all your data and start managing the ad campaigns in no time.
  • Do I have to commit for full year subscription?
    No, the payment will be monthly and subscription can be cancelled at anytime

Try SellerMate.AI and see the difference!

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