Blog
Tips, strategies, and insights to help you master Amazon PPC advertising and grow your business.
Amazon PPC Audit Checklist: 7 Steps to Optimize Campaigns and Improve ROAS
This guide shows you exactly how to audit your Amazon advertising campaigns, how often to do it, and what to fix first.
Amazon Q4 Checklist for Sellers: Prep, Tips & Key Dates to Maximize Sales
This guide breaks down every stage of your Amazon Q4 selling journey, from budgeting to PPC, deals, and post-holiday planning, so you can grow your e-commerce business strategically.
SellerMate Feature Update: Global Base Value for Budget, Bid & Placement
We’re excited to announce that we’ve recently launched the ability to make bulk changes in Base Budget, Bid, and Placement using bulk actions.
Why 75% of Amazon Sellers Use Automation (Data Study)
Spoiler alert: It's not just because they're lazy.We analyzed data from over 10,000 Amazon sellers and found that 75% now use some form of review request automation. But why the mass exodus from manual processes?The answer might surprise you.The Numbers Don't LieOur research revealed some eye-ope...
Is Amazon Review Automation Against TOS? (2025 Compliance Guide)
Short answer: No, when done correctly.Longer answer: It depends entirely on HOW you automate.If you're worried about getting your Amazon account suspended for using review automation, you're asking the right questions. Amazon doesn't mess around with policy violations, and the last thing you want...
How to Automate Amazon's Request a Review Button (5-Minute Setup)
If you're clicking Amazon's "Request a Review" button manually, you're doing it wrong. Not morally wrong – just inefficiently wrong, like using a flip phone in 2025.Let me guess your daily routine: Log into Seller Central, navigate to orders, filter by shipped, click each order individually, find...
What’s New at SellerMate: Q3 2025 Feature Updates
As we head into Q4, our team at SellerMate has rolled out powerful feature updates designed to give you more control, sharper insights, and faster workflows to automate your Amazon ad campaigns.
Amazon COSMO & Rufus Explained: What Sellers Must Do to Rank in the AI Search Era
In this article, let’s break down what Amazon COSMO is about, how it shifted visibility from A9, and how sellers should plan their listing strategy and visibility to grow sales.
Amazon Share of Voice: The Metric Most Sellers Overlook
Let's break down what Amazon Share of Voice really means, why it’s critical for your growth, how to measure it, and strategies to grow your business by tracking SOV.
Amazon Marketing Cloud (AMC): The Complete Guide to Smarter Ad Management
With AMC audiences, you can now apply these insights even to your sponsored ad campaigns. AMC is Amazon’s advanced analytics and audience-building solution that lets you create custom audiences and uncover insights you simply can’t get from your regular seller reports.
Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon
Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...
Amazon PPC Dayparting: A Complete Guide to Scheduling Your Ads on Amazon
Your Amazon ads are burning budget at 3 AM when no one's buying. Meanwhile, you're missing prime conversion opportunities at 8 PM because your bids are too low.This is exactly why successful Amazon sellers and advertisers use PPC dayparting - a strategy that adjusts your ad spend based on when cu...