Best Perpetua Alternatives: 10 Amazon PPC Tools That Actually Deliver
- Sravanthi Munagapati
- 7 days ago
- 6 min read
So you’ve been using Perpetua for a while. And if you’re reading this, you’ve probably understood the limits of the tool.
And as an advertiser, you deserve a PPC optimization software built for advertisers who know what they’re doing, not one that hides the levers behind automation you can’t inspect.
Here are the best Perpetua alternatives for advertisers and sellers who want more control, clearer data, and smarter automation.
Top 10 Perpetua Alternatives For Amazon Sellers and Advertisers
Here’s a quick comparison table of the top 10 Perpetua alternatives.
Tool | Best For | Strength | Watch Out |
SellerMate | Agencies & serious Amazon advertisers | Agentic AI (SellerBot), target-level dayparting, instant bulk edits | Amazon-only (no Walmart/Target) |
Teikametrics | Brands selling on Amazon + Walmart | Strong ML bidding, cross-marketplace coverage | Less granular control |
Quartile | Large catalogs needing aggressive scaling | Massive campaign creation + long-tail expansion | Campaign bloat & complexity |
PPC Entourage | Power users who prefer bulk rules | Very fast bulk engine, community benchmarks | %-of-spend pricing adds up |
Atom11 | Inventory-driven sellers | Syncs ads with stock & competitor pricing | More data = steeper learning |
Pacvue | Enterprise teams with complex setups | Multi-marketplace depth + rich reporting | Expensive, slower interface |
BidX | European sellers running multi-country ads | EU-focused workflows, solid rule engine | No real-time optimizations |
Intentwise | Agencies prioritizing clean analytics | Best-in-class reporting + BI tools | Automation less aggressive |
AdBadger | Solo sellers optimizing ACOS | Strong bid/negative engine, great training | Not built for agencies |
Helium 10 Adtomic | Existing H10 users wanting PPC inside H10 | keyword + PPC integration | Light on advanced automations |
Here's an in-depth look at each Perpetua alternative:
SellerMate is one of the strongest Perpetua alternatives available today — especially if you need more transparency, control, and flexibility in how your Amazon PPC campaigns are managed.
Here’s where SellerMate stands out:
SellerBot (Agentic AI)
Instead of high-level charts or vague summaries, SellerBot gives concrete, data-backed answers. You can ask:
“Why did this campaign spike at 2 PM?”
“Which targets are wasting budget?”
It analyzes your account in real time and explains what’s happening and why. Here’s how SellerMate can help you:
Target-Level Dayparting
Unlike Perpetua’s broader, campaign-level controls, SellerMate lets you schedule bidding by the hour for individual targets. This precision makes a meaningful difference when optimizing peak vs. low-conversion windows.
Real-Time Budget Pacing
Budgets adjust dynamically throughout the day. Your campaigns don’t overspend early, and pacing remains consistent without manual intervention.
Comprehensive Bulk Actions
You can modify bids, pause targets, update placements, or harvest/negate terms across dozens of campaigns in seconds. It’s built for speed and scale — not one-by-one adjustments.
Your Campaign Structure Stays Yours
SellerMate enhances what you’ve already built. It doesn’t rebuild or restructure campaigns automatically, ensuring continuity and stability.
Designed for Agencies and Multi-Brand Teams
With dashboards, permissions, reusable templates, and white-label reporting, SellerMate supports complex account setups and high-volume workflows.
Hands-On Onboarding and Support
You get direct Slack/WhatsApp channels, live setup calls, and assistance that’s tailored to your account — not just generic resources.
Free Tools
SellerMate includes SQP insights, dayparting calculators, N-gram analysis, and audit tools at no extra cost.
You'll want to use SellerMate if:
If you run serious Amazon operations and can’t afford to guess. You get speed, automation, and AI, without the “just trust the algorithm” approach that may slow the advertisers down.
2. Teikametrics
Teikametrics makes sense if you're at that stage where Amazon's working, and now you're thinking, "Okay, what about Walmart?"
Why it works:
ML bidding that adjusts based on what you actually care about—revenue, margin, whatever
Smooth expansion into Walmart and the international Amazon marketplaces
Product-level insights for Buy Box, pricing shifts, and competition
Interface won't make your brain hurt
Good middle ground between "too simple" and "way too complicated."
Makes sense for:
Brands scaling into new marketplaces without wanting to learn a whole new platform for each one.
3. Quartile
Quartile takes a scale-first, machine-learning-driven approach to Amazon advertising.
How it works:
Automatically generates a large number of campaigns to target a wide universe of keywords.
Machine learning adjusts bids and allocates spend dynamically.
Reduces the need for manual intervention and daily keyword management.
Supports Amazon, Google, Facebook, and full-funnel integrations.
Best suited for:Brands with large catalogs (500+ SKUs) who want broad keyword coverage without overseeing each campaign manually.
Be prepared, however, for a high-volume campaign structure.
4. PPC Entourage
PPC Entourage was built by experienced Amazon sellers, and it shows in its feature design.
Notable strengths:
Bulk Engine enables keyword and campaign changes at exceptional speed—ideal for high-volume accounts.
Community Benchmarks provide comparative performance insights.
Smart Pilot deploys optimization templates across multiple campaigns within seconds.
Supports Sponsored Products, Sponsored Brands, and Sponsored Display.
As part of Carbon6, it integrates smoothly with other tools in their ecosystem.
Best suited for: Agencies and advanced advertisers who value speed, transparency, and manual control over full AI automation and are comfortable with a percentage-of-ad-spend pricing model.
5. Atom11
Atom11 stands out by tightly connecting advertising performance with retail and operational metrics.
Key capabilities:
Inventory-aware automations: reduce spend when stock is low or adjust bids based on pricing changes.
Root Cause Analyzer: quickly identifies why revenue, ACOS, or sessions changed.
Digital shelf analytics: tracks competitor prices, reviews, and product visibility.
AI Copilot Neo: provides performance explanations through natural-language queries.
Power BI–ready dashboards for advanced reporting.
Strong dayparting support.
Best suited for: Data-driven sellers who want advertising decisions aligned with inventory, pricing, and competitive activity, not just PPC metrics.
6. Pacvue
Pacvue is built for organizations managing complex, multi-marketplace ad operations.
Enterprise advantages:
Automation across Amazon, Walmart, Instacart, and more.
Robust reporting and multi-layered analytics.
Centralized management for multiple regions, brands, and channels.
Designed to support cross-functional, large-team workflows.
Best suited for: Enterprise advertisers with broad marketplace footprints, larger budgets, and a need for sophisticated reporting frameworks.
7. BidX
BidX offers a streamlined, customizable platform designed with EU operations in mind.
What works well:
Rule-based automation for bids, budgets, keywords, and negatives.
Strong multi-country support for European marketplaces.
Clean dashboards for cross-country campaign visibility.
Useful keyword suggestions and multi-campaign creation workflows.
Best suited for: European sellers managing multi-country campaigns who want flexibility without enterprise-level complexity.
8. Intentwise
Intentwise places a heavy emphasis on data quality and reporting accuracy.
Core focus areas:
One of the strongest analytics layers in the industry.
Clean, unified data across Amazon US, EU, India, and more.
Customizable automation rules.
Built for agencies managing multiple brands.
Native integrations with BI tools like Looker and Power BI.
Best suited for: Agencies and data-oriented advertisers who need reliable reporting as the foundation for optimization decisions.
9. AdBadger
AdBadger keeps PPC management focused on fundamentals: efficient bidding and reducing wasted spend.
Strengths:
Accurate bid automation at the target level.
Negative keyword automation to prevent budget leakage.
Clear, actionable daily recommendations.
Educational resources, including a well-known PPC podcast.
Strong focus on ACOS control.
Best suited for: Solo sellers and small brands wanting solid, predictable PPC performance without paying for advanced features they won’t use.
10. Helium 10 Adtomic
Adtomic is ideal for brands already using the Helium 10 ecosystem.
Key benefits:
Tight integration with H10’s keyword and product research tools.
Goal-based automation with starter templates.
Useful for global expansion when combined with H10’s international tools.
PPC recommendations informed by your existing H10 research data.
Familiar interface makes onboarding easy.
Best suited for: Helium 10 users who want a centralized workflow linking product research, keyword data, and PPC automation.
Bottom Line
Perpetua works well if you want simple goal-based automation and don't mind not knowing what's actually happening under the hood.
If you need to see why decisions are being made, when they're happening, and have the ability to step in and take control when it matters?
SellerMate gives you everything Perpetua doesn't: transparency, speed, granular control, and AI that actually explains itself.
You're not a beginner anymore. Your tool shouldn't treat you like one.
Try SellerMate free or talk to our team about your specific setup.
A Few FAQs on Perpetua Alternatives
1. What should I look for in a good Perpetua alternative?
When evaluating alternatives, focus on transparency (does the tool explain its decisions), automation depth (rules, dayparting, bulk edits), reporting flexibility, AI capabilities, and whether it supports your specific marketplaces (Amazon only vs. multi-marketplace). Cost, onboarding support, and ease of use also matter when scaling teams or multiple brands.
2. Is there an Amazon-only PPC tool that goes deeper than Perpetua?
Yes — tools like SellerMate offer more granular control at the target and placement level, transparent AI insights, and faster bulk-edit workflows. If you don’t need Walmart/Instacart support and want deeper Amazon-specific optimization, Amazon-focused platforms can be a better fit.
3. Why do advertisers switch from Perpetua to another platform?
Most switch because they want more visibility into why certain decisions are made, more control over bidding and dayparting, faster UI performance, or lower-cost automation. Brands managing large budgets often prefer tools that combine AI suggestions with operator-level control, instead of full black-box automation.
4. Which Perpetua alternative is best for agencies?
Agencies usually prefer tools with reusable automation templates, multi-account views, access controls, bulk actions, and client-ready reporting. SellerMate and Pacvue are strong options depending on automation intensity and reporting needs.
5. Are Perpetua alternatives suitable for small sellers?
Yes. Some platforms offer lightweight automation and simpler dashboards designed for smaller brands or early-stage advertisers. Tools like SellerMate, AdBadger, Adtomic, or rule-based systems like BidX work well for small-to-mid-size sellers who want control without enterprise-level complexity.
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