Ted's Sterling Magic: 2.3x ROAS, TACoS from 45% to 22%
Ted's Sterling Magic · USA
2.3x
ROAS
16%
Ad Sales Growth
22%
TACOS
“For every nickel I've spent on SellerMate, I've gotten $1,000 worth of value. The support has been amazing — unlike anything I've ever received anywhere else.”
— Don Winckler, Brand Owner, Ted's Sterling Magic
About Ted's Sterling Magic
Ted's Sterling Magic is a brand run by Don Winckler, a U.S.-based seller with 3+ years of experience. Focused on unique niche products, the brand sells primarily through Amazon and relies heavily on PPC to drive visibility.
The Challenge
Don Winckler, founder of Ted's Sterling Magic, has been selling on Amazon for over three years. With multiple SKUs in a competitive niche, he knew PPC would be the growth engine of his brand — but managing it was becoming overwhelming. Before coming to SellerMate AI, Don was facing challenges with advertising tools, optimization, and overall efficiency of campaign management. Some of them include:
High advertising costs: TACoS hovering around 45%. Inefficient tools: Other AI platforms either flooded campaigns with irrelevant targets or only lowered bids without a specific strategy. Manual campaign optimization: Identifying wasted spend and scaling winners was tedious.
As a result, Don was stuck in a cycle of rising PPC costs and limited growth, with no clear system to scale confidently.
The Solution
With SellerMate AI, Don found a balance between automation and control — something he couldn't get from other tools.
Smarter Targeting
Instead of flooding campaigns with random keywords, SellerMate highlighted only the ones that consistently drove conversions. Each recommendation came with context — showing Don not just what to do, but why it mattered. This gave him the confidence to double down on winners instead of wasting time and budget testing blind.
Human + AI Support
Automation handled the heavy lifting, but SellerMate's expert team added a human layer of strategy. Don could reach out with questions, get real insights on his account, and understand the "why" behind the numbers. That mix of AI-powered efficiency and hands-on guidance made the system feel more like a partner than just another tool.
Efficiency-First
One of Don's biggest pain points was wasted ad spend. SellerMate's automation cut through the noise by quickly identifying non-performing keywords and pausing them before they drained budget. That meant fewer dollars wasted on "maybe" clicks and more invested where it counted. From bid adjustments to keyword moves, the data-driven reasoning helped him act fast.
The Results
In just weeks, Don saw measurable improvements across his campaigns: ACoS dropped by nearly 7%, TACoS decreased by 3%, ROAS improved by 16%, and Ad sales climbed by 16%.
The biggest change wasn't just in the numbers — it was in Don's confidence. Instead of second-guessing reports or drowning in manual checks, he had a system that worked with him, not against him.
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