38% Sales Growth Across 1,000+ SKUs at Mafatlal Industries

Mafatlal Industries Limited is a name that carries over a century of trust and innovation. As a key part of the prestigious Arvind Mafatlal Group, the company stands strong across multiple verticals, including Textiles, IT, E-Commerce, and Healthcare. With a legacy built on values, technology, and adaptability, Mafatlal continues to evolve in today’s digital-first commerce landscape — especially through platforms like Amazon.

The Challenges Behind Managing 1000+ SKUs

Running Amazon ads for such a wide catalog brought several hurdles:

Complex Category Mix

Every category behaved differently — conversion cycles, CPC ranges, and keyword patterns changed constantly, making it impossible to apply a single strategy across the catalog.

Manual Optimization Reach Limit

With thousands of keywords and hundreds of active campaigns, manually checking bids, budgets, placements, and wasting search terms required tremendous time and effort.

Unpredictable Budget Consumption

Some campaigns spent their entire budget early in the day, while others underutilized it — leading to instability in sales flow and visibility loss during peak hours.

Lack of Unified, Actionable Insights

The brand required a system that didn’t just show data but recommended actions to improve performance.

Mafatlal needed intelligent automation — not just dashboards.

SellerMate.ai — Bringing Smart Automation to a Large Catalog

SellerMate transformed the way Mafatlal operated on Amazon.

AI Recommendations Built for Scale

SellerMate’s AI engine continuously analyzed performance across all 1000+ products and automatically generated recommendations like bid optimization suggestions, new keyword opportunities, negative targeting recommendations, placement adjustments, and budget corrections. These insights helped the team take quick, high-impact decisions without manually checking each SKU.

Campaign Budget Automation — The Most Powerful Impact

One of the biggest wins came from Budget Automation.

SellerMate constantly monitored campaign spending patterns and made dynamic adjustments such as increasing budget for high-converting campaigns, reducing the budget for underperforming campaigns, preventing premature budget exhaustion, and ensuring visibility remained stable throughout the day.

This automation alone helped deliver a smoother, more predictable sales curve.

Eliminating Wastage Through Negative Targeting

Irrelevant search terms were rapidly filtered out, stopping unnecessary spend and improving overall ad efficiency.

A Single Source of Truth: Automation Logs

Every optimization — from bid changes to budget updates — was logged automatically. The Mafatlal team gained complete transparency and total confidence in every adjustment.

After implementing SellerMate.ai, Mafatlal experienced a significant performance uplift — all without increasing ad budgets aggressively.

Growth Indicators After Implementing SellerMate.ai

Sales Growth — up 38% overall uplift

Ad-attributed orders — up 42% increase

ACOS Stability — Improved by 20-30%

TACoS Reduction — Dropped from high double-digits to <25%

Category-wise expansion — 15% more visibility for new SKUs