Primebook: 0 to 100 Orders in 2 Weeks, 25% MoM Growth
Primebook · India
0→100
Orders in 2 Weeks
+25%
MoM Order Growth
-57%
ACoS ("laptop" keyword)
+40%
Ad Sales ("laptop")
About Primebook
PrimeBook is an innovative Android laptop brand in the highly competitive Computers & Accessories category. After carving a niche on its D2C website and other E-commerce platforms, Amazon was the next goalpost for the Primebook team. Primebook listed on Amazon in June 2024 and connected to SellerMate.AI to expedite the process of scaling. By integrating Sellermate.AI, PrimeBook leveraged data-driven automation to optimize ad campaigns, enhance efficiency, and drive sales growth, enabling them to compete effectively even on high-competition keywords.
The Challenge
Missed Opportunities: Highly fluctuating keyword volume trends on Amazon meant that the PPC team had to constantly keep manually updating and tracking bids and targeting which led to possible opportunities getting missed.
Competitive Category: The Computers & Accessories category is highly competitive, requiring precise targeting and optimization to stand out.
Scaling operations: Without automation and data-driven insights, scaling the account was challenging.
The Solution
Data Driven Recommendations by SellerMate.AI
Sellermate.ai provided the seller with actionable insights and data driven recommendations to optimize their campaigns.
Bid Optimization
The product analyzed historical performance data and identified underperforming bids while recommending optimal bids for high-converting keywords.
Placement Optimization
The AI recommended shifting ad placements to high-traffic areas such as top-of-search and product pages to get good product visibility on top-performing keywords & products.
Manual Strategy Automation
The tool's automation feature helped the PPC team to continuously monitor campaign performance and adjusted bids accordingly. The strategy for the change was created by the PPC team and executed at scale using the SellerMate.AI product.
The Results
0 to 100 orders within 2 weeks. 25% Month over Month Order growth every month since June.
Sales Growth: 20% MoM Sales growth since first month.
Improved ACoS: ACoS dropped by approximately 50% from 21% in July 2024 to 11% in December 2025.
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