Blog
Tips, strategies, and insights to help you master Amazon PPC advertising and grow your business.
You don’t need a data warehouse to build on your Amazon data
Building on Amazon’s APIs means building a pipeline first: approvals, async reports, five data shapes, storage for history, moving attribution. SellerMate already runs it. A plain comparison, and the three cases where you still want a warehouse.
How we made our API docs readable by AI assistants
The reader of API documentation in 2026 is usually a model, not a developer. Our interactive reference served it 388 bytes. What we changed, how we tested it, and a checklist for your own API.
Five internal tools every Amazon agency should build first, now that it takes an afternoon
Building is cheap now; knowing what to build is the hard part. The five tools we would build first, in order, with what each is worth, how long it takes, and what not to build.
API or MCP? Which SellerMate integration to use for what
MCP when a person is in the loop, the API when software is. What each one is, when to pick which, why the guardrails are the same, and how most teams end up using both.
Find wasted Amazon ad spend with one prompt and 40 lines of Python
A CSV of every search term that spent money and sold nothing in the last 30 days, with the total at the bottom, and an --apply flag that negates them only when you say so. Built with Claude on the SellerMate API.
Build a weekly Amazon PPC client report in Slack with Claude, in 30 minutes
Replace the Monday deck with a script that posts one Slack message per client every week: spend, sales, ACoS and the three biggest movers. Claude writes it from one prompt on the SellerMate API.
Introducing the SellerMate Public API: your Amazon data, in whatever you build
One key gives your own dashboards, alerts, spreadsheets and AI agents the same Amazon Ads, DSP, AMC, Seller Central and Vendor Central data and actions as SellerMate. Included in every plan.
Best Amazon Rank Tracker Tools in 2026 (Compared)
A practical comparison of Amazon rank tracker tools in 2026 — what to look for, how the popular options differ, and which fits free-tier sellers.
Amazon BSR Explained + How to Track Best Sellers Rank
What Amazon Best Sellers Rank (BSR) really measures, how to read it, and how to track BSR over time for your products and competitors.
Amazon Organic vs Sponsored Rank: What’s the Difference?
Organic and sponsored rank are two different games on the same search page. Here’s what each means, why both matter, and how to track them together.
Why Did My Amazon Product Rank Drop? 7 Causes & Fixes
A sudden Amazon rank drop is almost always explainable. Here are the 7 most common causes — and exactly how to diagnose and fix each one.
How to Track Your Amazon Keyword Rank (Free, Step by Step)
A simple, free way to see where your product ranks for any keyword on Amazon — and how to monitor it over time so you catch drops early.