What’s new in SellerMate

Launching campaigns no longer has to mean working through multiple setup screens. Tell SellerMate what you want to launch, and the AI Agent can create campaigns with:

• Multiple products and ad groups
• Start and end dates
• Placement settings
• Bidding strategies
• Account-level policies
• Naming prefixes and spend limits

SellerMate also detects potential duplicate campaigns and independently retries failed steps, reducing the risk of incomplete campaign creation.

Watch the demo

Ask SellerMate what you should target next. The AI Agent can analyse Search Query Performance, search-term and targeting data to identify relevant keyword and ASIN opportunities. It also checks your existing targets so you don’t waste time reviewing recommendations you’re already bidding on.

Screenshot

Tell SellerMate what you want to exclude, and the AI Agent can prepare the appropriate negative keywords or negative product targets at campaign or ad-group level. Amazon’s targeting rules are validated before the changes are presented for your review.

Screenshots (2)

Instead of manually finding and editing campaigns, describe the change you want — for example, “Reduce the budget of every campaign spending over $200/day by 15%.” SellerMate identifies the campaigns that match your request and prepares the changes for review.

Screenshots (4)

Describe the automation you want, and SellerMate can build the rule — including its conditions, scope, action and schedule. The rule stays inactive until you review and enable it.

Watch the demo

Screenshots (2)

The AI Agent can help manage:

• Targets
• Negative targets
• Product advertising
• Tags
• Campaigns and campaign settings

SellerMate’s AI Agent can work with SQL queries and AMC audience creation, helping turn your audience requirements into an actionable workflow.

Screenshot

Create AI-powered listing images for your ASINs directly through the AI Agent. Turn your ideas into new creative concepts without leaving your SellerMate workflow.

Watch the demo

Upload the information you regularly work with — such as:

• Product lists
• Brand guidelines
• ACOS targets
• Agency briefs
• Spreadsheets
• Other business documents

SellerMate can retain this information as memory and reference it in future conversations.

Save recurring analysis and reporting workflows as reusable Skills, including the metrics, framing and format you prefer.

Screenshots (2)

When your query is ambiguous, SellerMate now asks for the missing information — such as the campaigns, marketplace or date range — before sharing the output and actionable recommendations.

When your account data isn’t enough, SellerMate can search the web for additional context such as seasonality or recent competitor developments. Sources are shown alongside the answer, and web search can be enabled for individual conversations.

The AI Agent can analyse account activity and help answer questions such as “What changed on this campaign last week, and why?”

Screenshots (2)

The AI Agent now supports App Connectors, letting you connect external tools and bring their data directly into your conversations. Connect apps like Google Sheets, Google Docs, Gmail and Slack to work with your business information alongside your SellerMate account data, without constantly switching between tools.

Screenshot

Let AI handle the heavy lifting while you stay in control of every important change. SellerMate follows a simple flow — Understand → Draft → Review → Approve → Execute. The AI first understands what you want, prepares the changes, and shows you what it plans to do. Nothing is executed until you review and approve it.

Screenshots (2)

Give external AI tools write access through MCP, while letting admins control who can use it and which actions they’re allowed to perform.

Create Amazon advertising campaigns directly through your external AI tool using MCP. Describe what you want to build, and your AI agent can help set up the campaign without requiring you to switch back to SellerMate.

Let your external AI agent take action on your campaigns. Through MCP, it can update campaign bids and budgets directly — without you having to open SellerMate or Amazon. Just tell your AI agent what you want to change, and it can make the update through SellerMate.

Screenshots (3)

Let your external AI agent create or update negative keywords across campaigns in bulk through MCP. Instead of manually opening campaigns and adding negatives one by one, your AI agent can handle these changes through SellerMate.

Screenshot

Let your external AI agent create and manage SellerMate automation workflows through MCP. Set up rules and workflows without switching back and forth between your AI tool and SellerMate.

Screenshots (2)

Use hourly campaign and keyword data to understand when your ads perform best throughout the day, then manage your dayparting schedules and workflows through external AI tools using MCP. Your AI agent can use this performance context to help you adjust when campaigns should run — without switching between your AI tool and SellerMate.

Screenshot

Monitor the signals that matter to your Amazon business with custom alert conditions. Get notified when important changes, risks, or opportunities need your attention. Receive alerts directly through Email or WhatsApp, with recipients selected from your workspace.

Screenshots (4)

Receive important account alerts directly through Email or WhatsApp, with the flexibility to choose who in your workspace receives them.

Screenshot

See the exact conditions, values and entities behind every alert. Quickly understand what triggered it, assess what changed, and decide what action to take next.

Screenshot

Keep an eye on the market without checking it manually. Track:

• Organic and sponsored keyword rankings
• ASIN prices
• Product ratings
• Competitor movements

Track every movement in your ad and organic keyword rankings with a dedicated tracker, giving you a clear view of how your products perform across your target keywords.

Set up alerts for critical changes, such as a drop in reviews or a competitor undercutting your price, and get notified instantly.

Screenshots (3)

Start with templates for scenarios such as:

• Falling off page one
• Sudden rank drops
• Top-3 rank defence
• Competitor undercutting
• Rating below 4.0

You can customise the conditions, lookback period and schedule.

Screenshots (2)

Use hourly performance trends to identify peak and low-performance periods through line graphs. SellerMate also validates placement schedules, normalises schedules created through the AI Agent, and records executions in the Activity Log.

Screenshot

Filter campaigns by launch or start date to quickly find your newest campaigns and focus your optimisation efforts where they matter most.

Screenshot

Get deeper DSP performance insights across products, audiences, geography, placements and campaigns — including New-to-Brand Detail Page View metrics. DSP data is also available in account summaries and scorecards, with an automatic 60-day data backfill when you connect your DSP account.

Screenshots (5)

Search Catalog Performance is Amazon’s Brand Analytics catalog data, showing how each ASIN performs through the search shopping journey. SellerMate brings this data into a simple monthly report, so you can understand how shoppers move from discovering your product to purchasing it. For each ASIN, SCP shows the journey across four key stages — Impressions → Clicks → Cart Adds → Purchases.

• Impressions — how often your product appeared in search, along with impression rate and median price.
• Clicks — how many shoppers clicked your product and your click rate, showing how effectively search visibility turns into interest.
• Cart Adds — how many shoppers added your product to their cart and your cart-add rate, giving you a view of shopper consideration.
• Purchases — purchases, conversion rate, median purchase price, and search traffic sales generated from search.

Access SCP data directly in SellerMate, with export and AI-powered analysis through SellerMate, Claude or ChatGPT.

Screenshot

Search Query Performance is Amazon Brand Analytics data showing how your products perform for the search queries shoppers use on Amazon. SellerMate brings this into a monthly report, with each row connecting an ASIN to a specific search query — Search Volume → Impressions → Clicks → Cart Adds → Purchases → Sales.

• Search Query & Search Volume — what shoppers searched for and how popular each query was.
• Search Query Score — how strongly Amazon associates the query with your ASIN.
• Impressions & Impression Rate — how visible your product was for that specific search query.
• Clicks & Click Rate — how much traffic your product attracted from the query.
• Cart Adds & Cart-Add Rate — whether shoppers showed purchase consideration after clicking.
• Purchases & Conversion Rate — how effectively search traffic converted into purchases.
• Search Traffic Sales — the sales revenue attributed to that search query.

Use SQP to identify high-volume queries where your products have low visibility, queries generating clicks but not purchases, and search terms where your products are converting well. You can filter by ASIN or search query and sort by metrics such as search volume, impressions, clicks or conversion rate to quickly find the opportunities that matter.

Screenshots (2)

Product Explorer just got more powerful. You can now see ASIN-level performance across individual campaigns, making it easier to understand exactly where each product is driving results.

Screenshot

SellerMate’s Live Ads experience is now faster and more complete, giving you a cleaner view of your products’ advertising presence in search. You can look up a specific ASIN and see its product details alongside the placements where it appears. “No ad served” results have been removed, so you can focus on actual advertising activity, and for Share of Voice analysis you can now select all results at once.

Screenshot

Track campaign- and target-level performance over time with visual trendlines. Quickly see whether performance is improving, declining or changing — and spot shifts that may need your attention.

Screenshots (2)

Monitor your products for changes in price, star rating and search position on a schedule you choose. When something changes, SellerMate can notify you through Email or WhatsApp — and for rank drops, it can even adjust the associated keyword bid within the limits you set. You can also monitor competitor ASINs to spot changes in their price, rating and search position.

Screenshots (2)

See how long it has been since the last bid change for each target. This gives you a quick way to spot targets that haven’t been optimised recently and may be due for a review.

Screenshot

Get an AI-driven health check of your Amazon advertising account that continuously looks for areas that may need attention or optimisation. Instead of manually checking campaigns, targets and settings one by one, Audit Reports bring potential issues and optimisation opportunities together in a clear, organised view, so you know where to look and what may need action.

Screenshots (3)

Get a complete, centralised view of the changes happening across your SellerMate account. See what changed, when it changed, and what triggered the change — whether it came from a bulk edit, AI recommendation, automation, dayparting or the AI Agent. Use advanced search, filtering and sorting to quickly find specific actions, export the activity data when needed, and revert supported changes directly from the log.

Screenshots (3)

Share multiple dashboards with your team or clients at once through shareable links or email, making it easier to distribute the right performance views without sharing them individually.

Screenshots (3)

Give your dashboards a fully branded look by presenting them with your own branding instead of SellerMate’s. Create a more seamless reporting experience when sharing performance insights with your clients or stakeholders.

Screenshots (2)

Connect SellerMate with your own tools and workflows using API keys generated directly from SellerMate. Make API calls across SellerMate’s available APIs to bring your SellerMate data and capabilities into the systems you already use. Connect SellerMate with your:

• Internal tools
• Custom dashboards
• Applications
• Data workflows
• Automation systems

Screenshot

Get a clearer view of how your SellerMate credits are being used, with usage broken down by feature and tracked over time.

Screenshot