AMAZON SQP ANALYZER
Find Untapped Keyword Opportunities in Just One Click
Upload your Amazon Search Query Performance report and Targeting report to uncover high-ROAS keywords, new customer searches, and underperformers draining your ad spend. Free tool, no signup required.
How It Works
1. Upload your SQP Report — Download the ASIN-level Search Query Performance report from Seller Central and drop it into the tool below.
2. Upload your Targeting Report — Upload your Sponsored Products targeting report to cross-reference what you're actively advertising against customer searches.
Your data is processed in your browser and never stored. Get your analysis in seconds.
Identify. Segment. Target.
Keywords With High ROAS
Spot the exact search queries driving the strongest conversion and click share so you can scale them with confidence.
Find New Customer Searches
Discover high-intent queries customers are using that you're not yet bidding on — and unlock incremental sales.
Under Performers That Drain Spend
Identify queries with high impressions and clicks but low conversion so you can negate, tighten match types, or lower bids.
Track Trends & Performance
Benchmark your share of voice and conversion against the broader market to see where you're winning and losing.
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Open AnalyzerWant SQP insights on your live account?
SellerMate connects directly to Amazon and surfaces SQP insights continuously — no manual report uploads. Free Forever plan includes it.