New Updates – Release Notes - Jan 2026

abhimanyu26
Mar 9
3 min read

We’re excited to share the latest updates to SellerMate.AI, designed to give you deeper visibility, smarter automation controls, and faster insights across your Amazon Ads account. Below is a quick walk-through of what’s new and how it helps you optimize better.

Below is a quick walk-through of what’s new and how it helps you optimize better

1- Product Explorer (New) 🔍

Helps sellers and vendors to identify missing Ad product opportunities , analyze ASIN performance and increase keyword expansion for performing products. This new feature offers a unified view of Child ASIN performance across Seller and Vendor metrics, with the flexibility to switch between Retail and Ad metrics.

Users can choose the default views or create custom views by selecting only the metrics that matter to them. For a broader perspective, Parent Level Performance shows aggregated insights across all associated Child ASINs.

Product DNA 🧬

a) Summary Highlights

performance gaps and growth opportunities at the ad product and targeting level, mapped across the Awareness, Consideration, and Purchase funnel for the selected ASIN.

b) Campaign

Displays campaigns that are advertising the selected ASIN, enabling users to analyze performance and take instant action by redirecting directly to the Bulk Action page.

c) Inventory

Provides a clear snapshot of inventory health and sales activity for the ASIN. Hourly data insights help sellers forecast demand, plan restocking, and prevent stock-outs.

For more details on Product Explorer & Product DNA, reach out to the Customer Success Team or refer to the Loom Video -

2- Smarter Bulk Insights - Search Term

New Metrics Added : Actively Targeted Account & Actively Targeted Source Campaign

These metrics help you quickly identify whether a search term or target is already being targeted elsewhere in your account or within the source campaign—reducing duplication and improving harvesting accuracy.

3- Smarter Automation Insights 🔍 - Search Term & Target Harvesting Automation

New Metrics Added are available under Search Term and Target Harvesting automation

Actively Targeted
Account Actively Targeted Source Campaign

These metrics help you quickly identify whether a search term or target is already being targeted elsewhere in your account or within the source campaign—reducing duplication and improving harvesting accuracy.

4- Expanded Metrics in Basic Automation Mode 📊

We’ve added powerful account-level and campaign-level metrics to the basic automation mode, enabling more intelligent rule creation without switching to advanced setups.

Newly Added Metrics:

These metrics allow automation rules to react not just to performance, but to statistical relevance and account-level context.

Account Goals: Account ACOS Goal & Sales Goal
Campaign Performance: Campaign Target ACOS, Campaign ACOS, Campaign CVR, Campaign CTR & Campaign ROAS
Account Performance: Account CVR, Account CTR, Account ROAS & Account ACOS
Significance Indicators: Significant Impressions & Significant Clicks

5- Advanced Tagging Capabilities ✍️

1. Tag Value Metric

This allows you to trigger automation rules based on existing tag values, giving you more control and structure.

Keyword Targets Automation
Ad Product Automation
Campaign Budget Automation

2. New Tag-Based Actions

Add tags automatically via automation rules in:

Keyword Targets Automation

Ad Product Automation
Campaign Budget Automation

Similarly, for the Ad product and Campaign Budget Automation

3. Campaign Tag Selection

You can now filter or trigger automation rules based on campaign tags, making rule management cleaner and more scalable.

6- Inventory Automation Enhancements 📦

We’ve added RRA Seller and RRA Vendor metrics, which are real-time inventory updates and get updated hourly

Enables better inventory-linked automation decisions for both sellers and vendors.

7- New Home Page Experience 🏠

Get a snapshot of your account performance, budget usage and number of actions taken at a glance on the Home Page

You can now Add, Manage & View Smart Board reports directly from the home page

8- Smart Board Visual Enhancements

We have added 3 new elements to the Smart Board which makes performance tracking faster, visual, and more actionable.

Line Charts for trend analysis
Pie Charts for quick performance breakdowns
Scorecards to track your Primary KPIs

9- AI Seller BOT 🤖

AI Seller BOT acts like a smart assistant for Agencies and Brands, turning complex data into actionable insights and shares recommendations, which saves time

1- With Agent mode, Sellers can attach images, reports, and heatmaps to analyze the data quickly and share detailed information

2- Deep Research helps sellers uncover hidden insights and strategic opportunities by analyzing Amazon Ads data at a granular level without the need to attach any reports and images. It’s designed to go beyond basic metrics and deliver actionable recommendations that sellers might utilize

These are some incredible small and big updates of Jan 2026. With deeper insights and smarter automation, SellerMate.ai helps you turn data into scalable growth.