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Feature Release Notes: May'25

Updated: Jun 11


What’s New at SellerMate.AI ?


Bulk Actions


  • AMC Bulk Update : Now you can assign AMC audience to campaigns and adjust their bid percentage in bulk.

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  • Export Reports : Now export campaign, targets, search terms, ads products, placements, negative targets, and AMC audiences reports directly from bulk actions.

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Common Use Cases

Bulk Update now supports AMC Audiences, making audience-level optimization faster and easier. You can adjust bid percentages and bidding strategies across multiple audience groups in just a few clicks - perfect for testing new segments, scaling top performers, or aligning strategies by goal. Also, you can now export these reports for better performance analysis.

When to use:

  • Increase bids for remarketing audiences during high-intent sales periods.

  • Lower bids for awareness audiences while keeping them active.

  • Switch bidding strategies for all lookalike segments at once.

  • Apply performance learnings across campaigns efficiently.



Dayparting


  • Placement Dayparting: Placement Dayparting allows you to set different bid schedules based on ad placements — like Top of Search (TOS), Product Pages, and Rest of Search — so you can control when and where your bids are strongest.

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Common Use Cases

Dayparting is now smarter and more scalable. You have more control over when and where your ads show up = smarter spend + better performance. You have the ability to allocate budgets more intentionally based on performance patterns by placement and time.

When to use:

  • Increase Top of Search during the weekends to maximize visibility.

  • Reduce bids for Product Pages or Rest of Search during off-peak times.

  • Avoid unnecessary spend when performance is low at certain times of day.



Automation


  • Ad Product Automation Rule: Create automation rules for individual ad products within the same campaign for both SB and SD.

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Common Use Cases

Ad Product Automation Rules help you treat each ad product on its own terms - so your optimization is smarter, faster, and more precise.

When to use:

  • Pause SP keywords when ACoS spikes but keep SD running strong.


Live Ads


  • SOV Report : The new SOV report shows how your brand stacks up against competitors across your most important keywords. You can view performance both keyword-wise and over time to spot trends, gaps, and growth opportunities.

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Common Use Cases

You can now track Share of Voice directly from Live Ads data and instantly see where your brand is dominating - or losing ground, track impression share by keyword and date range, optimize bidding for low-share, high-intent terms and measure visibility shifts after campaign changes.

When to use:

  • Benchmark performance during new launches or seasonal pushes.

  • Spot competitor movement on high-volume keywords.

  • Share visual SOV trends with clients or internal teams.

  • Monitor share recovery after optimization.

  • Automate your bids on the basis of SOV for high performing keywords.



Reports


  •  Real-time ads data in SP reports: Access Live ads data in Product Sales (Selling Partner) Reports.

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  • Full screen reports: Now view reports in full-screen mode.

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  • Customizable Columns in Report: Tailor columns to your workflow.

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  • Generate Inventory Report: Generate combined inventory reports with single click.

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  • Product Sales report now includes images: Access images within Product sales Reports. No more switching tabs to cross-check ASINs.

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Common Use Cases

Reporting just got faster and smarter - you can now view live ads data in Product Sales reports, customize columns in full-screen mode, generate inventory reports with one click, and see product images alongside performance metrics for quicker analysis.

When to use:

  • When managing large catalogues, access images within reports, saving time and reducing the chances of confusion while analyzing data.

  • When reviewing data, use full screen mode - no distractions, no clutter.

  • Generating Inventory Report simplifies catalog audits & restock planning.



AI Recommendations


  •  Smart Opportunities : You can now access Smart Opportunities - Amazon-generated performance recommendations directly within AI Recommendations.

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Common Use Cases

Now access ready-to-execute amazon-generated suggestions based on your account’s performance data in AI Recommendations. It’s a faster, easier way to apply Amazon’s latest optimization tips without switching tabs or tools.

When to use:

  • Apply bid or keyword changes suggested by Amazon’s internal algorithms.

  • Identify underutilized budget or product targeting gaps.

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