Sellics vs SellerMate: Sellics Is Gone — Here's What to Compare Instead
Sellics merged into Perpetua in 2022 and is no longer sold as a standalone product — sellics.com now redirects to perpetua.io. If you were evaluating Sellics, this page tells you what happened and which live comparison actually answers your question.
Last updated · Reviewed by the SellerMate PPC team
Can you still use Sellics — and what should you compare instead?
No — Sellics is not available as a standalone product. Sellics announced it was joining forces with Perpetua on April 19, 2022, its software was folded into the Perpetua platform, and sellics.com now redirects to perpetua.io (verified September 2026). Anyone comparing "Sellics vs SellerMate" today is really comparing Perpetua vs SellerMate: Perpetua is goal-based automation with published pricing from $695/mo; SellerMate is control-first software with an AI agent, server-enforced guardrails and published pricing from a free tier.
Choose SellerMate if
You want what most former Sellics users were buying — self-serve Amazon PPC software with visible controls — plus what has emerged since: a conversational AI agent, MCP access for Claude and ChatGPT, inventory-aware bidding, and a free forever plan.
Choose Sellics (now Perpetua) if
You want the platform Sellics actually became: Perpetua's goal-based automation, cross-channel coverage (Walmart, Instacart, Target, Google) and the free Benchmarker report that Perpetua inherited from Sellics. Read our full Perpetua comparison for the honest head-to-head.
What happened to Sellics
Sellics was one of the early all-in-one Amazon seller platforms, founded in Berlin, combining PPC automation with SEO and profit analytics. On April 19, 2022, Sellics and Perpetua announced they were joining forces, and the Sellics product line was absorbed into Perpetua's advertising optimization platform. Today sellics.com redirects straight to perpetua.io, and no Sellics subscription can be purchased. The most visible survivor is the free Benchmarker — Sellics' PPC benchmarking report lives on as the Perpetua Benchmarker.
That means every "Sellics vs" question now resolves to a Perpetua question. If you came here weighing Sellics against SellerMate, Atom11, Quartile or anything else, the live comparison you want is against Perpetua — and we keep ours honest, including where Perpetua is the better choice.
Frequently Asked Questions
No. Sellics merged into Perpetua in April 2022 and is no longer sold as a standalone product. As of September 2026, sellics.com redirects to perpetua.io, and Perpetua sells only the Perpetua platform.
Perpetua absorbed Sellics' technology and team. Former Sellics capabilities live inside Perpetua's goal-based advertising platform, and Sellics' free benchmarking report continues as the Perpetua Benchmarker. Perpetua publishes pricing from $695/mo (Essentials, up to $10K monthly ad spend).
Sellics and Perpetua are now the same company, so the real comparison is Perpetua vs SellerMate. Perpetua offers goal-based automation — set a target ACoS and its engine executes — plus channels beyond Amazon (Walmart, Instacart, Target, Google), from a published $695/mo. SellerMate offers rule-level control plus a conversational AI agent with server-enforced guardrails, MCP access for Claude and ChatGPT, inventory-aware bidding, and published pricing from a free tier with Growth at $149/mo or 1.5% of ad spend.
Decide what you valued. If it was hands-off, goal-based optimization, evaluate Perpetua (where Sellics ended up) and Quartile. If it was seeing and controlling the levers yourself, evaluate SellerMate — visible rules with previews, an AI agent that executes inside admin-set guardrails, and a free plan to test with. Our Perpetua and Quartile comparison pages cover both honestly.
Yes, as the Perpetua Benchmarker — Perpetua inherited it in the merger and offers it free. SellerMate's free offering is different in kind: a free forever plan of the platform itself, plus free tools including a Dayparting Calculator, SQP Analyzer and N-gram Analyzer.
The live comparisons to read instead
SellerMate vs Perpetua
The comparison Sellics questions actually resolve to.
Read comparisonSellerMate vs Quartile
Managed cross-channel engine compared with self-serve control.
Read comparisonSellerMate vs Atom11
AI-focused automation tools compared on control and pricing.
Read comparisonAll comparisons
Every SellerMate comparison in one place.
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