Feature Release Notes: April'25

What’s New at SellerMate.AI ?

Dayparting

• New Keyword Heatmap: Visualize keyword performance hour-by-hour to fine-tune bid dayparting for each keyword. See hourly trends for your high volume keywords and identify opportunities that you would have otherwise missed.

  

  
  

• No campaign limit. Create a bidding rule for up to 1000 keywords: Build rules across campaigns. You can now add up to 1000 campaigns in bid dayparting across all your campaigns.

  

  
  

• Bulk Base Budget Update: Change base budgets for multiple campaigns in one go - no more editing each individually.

  

Common Use Cases

Dayparting is now smarter and more scalable. Use keyword heatmaps to build data-driven schedules, manage up to 1000 targets across unlimited campaigns with the new keyword-based limit in bid dayparting, and save time by updating base budgets in bulk in budget dayparting. Get deeper insights, better control, and faster optimization.

When to use:

Before creating bid dayparting, use keyword heatmaps to identify top-performing time slots.

Use keyword-based limits to include more campaigns in dayparting without restrictions.

If you frequently adjust base budgets, use bulk base budget editing to save time and reduce manual work.

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Bulk Actions

• Change Bidding Strategy in Bulk: Easily switch between Fixed Bids, Down Only, or Dynamic Up & Down in one go.

  

  
  

• Expanded Limit – 4000 Keywords: Manage and update more keywords than ever with a single action.

  

  
  

• Add negative on both campaign & Ad group level:
You can now add search terms as negatives at both campaign and ad group level.

  

  
  

• Add Search Term as negative to any campaign:
You can now add search terms as negatives to any campaign, not just the one where the term originated.

  

  
  

• Target & Active Ad Product Count in Bulk Actions:
You can instantly check if a campaign is running without any active ad product or target. This helps prevent wasted spend on empty campaigns.

  

Common Use Cases

Bulk optimization is now faster and more scalable. You can change bidding strategies in bulk and switch between bid types with ease. Plus, with support for up to 4000 keywords, managing large-scale bid updates is quicker than ever.

When to use:

• When updating bidding strategies across multiple campaigns, use bulk actions to change bidding strategy.

• When managing thousands of keywords, take advantage of the 4000-keyword limit for faster bid changes.

• When auditing campaigns to ensure they’re not running without active ad products or targets you can check no. of targets & ad products.

• Non-performing search terms can now be added as negatives across multiple campaigns. Instead of adding them only to the same ad group, you can now apply them at the campaign level using phrase match.

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Smartboard

• Total Row in Tables: Quickly view Summary row & totals across performance metrics.

  

  
  

• Improved Comparison Data : See actual change, previous value, and percentage change for key metrics. You can now also sort by change or export the comparison data across tables like:

  • All Accounts Table

  • Report Table

  • Smartboard Table

  

  
  

• Vendor Central Support: Both Sourcing and Manufacturing reports are now available. You can create a custom table for both data types.

  

  
  

• New Metric - Avg. Selling Price: Track your ASP alongside ROAS and ACoS for deeper profitability insights.

• Portfolio & Tag Filters: Run filtered reports by portfolio or tag for better segmentation and reporting.

  

Common Use Cases

Smartboard now gives you a clearer overview with total rows in tables and Vendor Central support for both Sourcing and Manufacturing. New features like Average Selling Price and Portfolio/Tag filters help you get deeper, more actionable insights.

When to use:

• When reviewing account-wide performance, use total rows for quick summaries without manual calculation.

• If you manage Vendor Central accounts, switch between Sourcing and Manufacturing views for complete visibility.

• Analyze product groups, filter by Portfolio or Tag to focus on specific segments and uncover insights faster.

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Reports

• Child ASIN Reports: Access performance insights at a child-ASIN level.

  

  
  

• Search Term Trend Charts: Now integrated inside Automation Cards & Recommendations to support informed decision-making.

  

Common Use Cases

You can now track performance at the child ASIN level for more precise product optimization. Additionally, search term trend charts help you visualize performance over time, making it easier to spot patterns and make smarter decisions.

When to use:

• When optimizing variations, use child ASIN reports to analyze individual product performance.

• When reviewing AI recommendations, use trend charts to validate decisions with time-based data.