How Bombay Greens Boosted Amazon Ad Sales by 57% in 5 Months with SellerMate.AI
- Sravanthi Munagapati
- Aug 8
- 2 min read
Updated: Aug 12
Learn how Bombay Greens grew their ad orders by 27% and reduced ACoS by 4% by cutting off wasted ad spend and scaling high-performing campaigns.
About the Company
Bombay Greens is a fast-growing lawn and garden brand in the APAC region, known for its high-quality, eco-friendly products that cater to both hobby gardeners and serious plant enthusiasts. With a strong product-market fit and a loyal customer base, the brand had already established itself as a trusted name in its category. Their next goal was to scale their presence on Amazon and turn advertising into a predictable, high-ROI growth engine.
The Challenge
By early 2025, Bombay Greens was hitting a performance plateau on Amazon ads. They have a few major challenges when it comes to scalability and profitability.
High ACoS (32.41%) was making it harder to scale ad budgets confidently.
Significant wasted spend on non-converting search terms
Complete manual optimization, which meant slower response times, with performance dips during off-hours.
Creative-led campaigns lacked automation, making scaling product launches labor-intensive and inconsistent.
The brand needed a system that could increase ad-attributed revenue, reduce inefficiencies, and build automation-ready campaigns to support ongoing product launches.
That’s when they turned to SellerMate.AI.
The Solution
After onboarding, SellerMate.AI helped Bombay Greens design a hybrid strategy that combined product launch acceleration with automation-powered optimization.
The goal was to scale profitably while cutting wasted ad spend.
Here are the key actions taken by the team.
Structured Launch Campaigns: Built Sponsored Product + Sponsored Brand campaigns supported by strong image creatives and video ads to maximize reach during launches.
Automation Rules: Used SellerMate’s Rule Engine to run daily bid adjustments, negative targeting, and keyword harvesting, cutting manual effort by over 80%.
Dayparting Optimization: Leveraged SellerMate’s heatmaps to identify low-converting hours and apply bid suppression, redirecting budgets to peak conversion windows.
Search Term Control: Added poor performers as negatives and shifted high-converting terms into exact match campaigns for better targeting and ROAS.
Smart Dashboards: Enabled faster insight discovery for scaling-ready ASINs and near real-time performance tracking.
The Result
Within just 5 months, Bombay Greens saw measurable, scalable growth:
Their ad revenue grew 57%
ACoS improved by 4%, boosting overall profitability
Ad orders grew by 27%
SellerMate’s key features, such as automation, dayparting, and Smartboards, enabled Bombay Greens to create a repeatable PPC system as they scaled profitably on Amazon.
Metric | Jan 2025 | May 2025 | Change |
Ad Sales | ₹8.36 Lakhs | ₹12.93 Lakhs | ↑ 57% |
Ad Orders | 3,040 | 3,900 | ↑ 27% |
ACoS | 32.41% | 28.77% | ↓ 4% |
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