Best Free Amazon Seller Tools for 2026

Selling on Amazon is always changing; there are new updates, algorithms, and new rules all the time. But if you are using the right amazon seller tools these changes only help you refine your sales strategies. Beginners and established sellers both can benefit from using automated seller tools to keep up with their selling strategies on Amazon. There are free as well as paid tools that can be helpful in managing your PPC without any upfront investment. Not only can you improve your efficiency, but you can also conduct better product research, optimize your listings, manage inventory, and monitor your profits.

In this blog, we will go through the best free Amazon seller tools that can benefit you in 2026 to increase the sales and boost your ROI. We will also highlight the key features of how a particular tool helps you.

What Are Amazon Seller Tools?

Amazon Seller Tools is a set of software solutions, platforms, and services that helps you optimize your businesses on the Amazon marketplace. Your manual effort to do all these tasks is significantly reduced by introducing the right amazon selling tools to your business. You will be surprised to see how various aspects of selling can be taken care of in less time. Amazon seller’s operations, including product research, listing optimization, inventory management, pricing, advertising, and customer feedback management can be easily managed using such tools.

These Amazon seller tools are indispensable for anyone who wants to streamline their operations, increase sales, and make selling on Amazon more efficient and profitable. These tools range from basic versions offered by Amazon to paid third party tools with more advanced features that deliver immense value.

Why do Amazon Sellers need automation tools?

Before we dive into the specific features of these software tools, we must understand why Amazon seller tools are so valuable. With amazon selling tools sellers can simplify a variety of tasks and scale their business in lesser effort, such as:

• Amazon PPC Campaign Management

• Product Research and Market Analysis

• Inventory Management

• Pricing of Products

• AI Recommendations and more.

New sellers with limited funds as well as experienced sellers who seek advanced features can both leverage the free Amazon seller tools to make all the difference in their Ad experience. Along with these benefits, what really matters for Amazon sellers is cost effectiveness. Do the automation tools provide that?

• Cost-effectiveness for new and small-scale sellers

Cost for these tools is the major concern for both new and small-scale sellers. They want results for the money they are investing , and it's fair to look for benefits. While Amazon’s Seller Central platform provides a variety of built-in features, free Amazon seller tools go beyond the basics, offering additional capabilities at no cost. These tools enable sellers to compete in the marketplace without the need for significant upfront investments in paid services. Over time, as your business grows, you may want to transition to paid tools for more advanced features, but free tools are an excellent starting point for building a solid foundation.

How to use Amazon Seller Tools for  Improved Decision-making

The Ad game in Amazon business has to be sharp, and that means making every decision based on real data. When you use Amazon seller tools you realise how quickly many of these tasks can be automated freeing half of your time. Tasks like tracking sales to optimizing listings, no more need your critical attention and errors get significantly reduced. All of this impacts your time and profitability of your business.

Automated PPC tools serve you beyond convenience, it's like hiring someone to guide you make better decisions quickly. For instance, you can identify trending or profitable keywords that directly impact your product listings in a few clicks. It becomes much easier to change or shift your pricing strategies. You can also forecast demand, spot sales trends, and optimize your marketing efforts, to fine-tune your efforts and increase your overall profitability.

Free Amazon seller tools typically assist with core functions on which the success of your business depends. Few areas where they can make an immediate impact are:

Product Research: This is beneficial for you to identify the products and ASINs where you can launch, advertise or expand. When automation tools help you know the high-demand and low-competition products it becomes easier to spot opportunities for your ad placement.

Amazon Ads: If there’s one intelligent dashboard that optimizes all your campaigns across the Amazon ecosystem including sponsored products, sponsored brands, and sponsored display ads, how would your business experience be? Faster and profitable, that’s what the Amazon Ad feature does in software tools.

Reviews and Ratings: Reviews and ratings directly impact your sales. If you as a seller can monitor and improve on the customer feedback it will be easier for you to scale up. The new PPC tools allow real-time review monitoring.

Reporting Tools: Performance analysis gives clear actionable insights to optimize your Amazon PPC. Reporting tools do that for you across every part of your Amazon business. These can be used for comparing advertising impact, realtime visibility of stock, alerts for ads and listing optimization that clearly fuels your next move.

Inventory management: You can easily keep track of your inventory levels with alerts to reorder or when you are running low on stocks. This ensures your best-selling products are always available for the customer while you don’t overstock products that aren’t selling as quickly.

Keyword research: Keywords that align with customer intent are helpful to target in your listings. Else you don’t get visibility in Amazon’s search results. Free Amazon seller tools can help you identify high-traffic keywords that can level up your product’s ranking.

Best Free Amazon Seller Tools Every Seller Should Be Using

Running a successful Amazon business requires the right tools to streamline your operations, enhance your product listings, and optimize sales. Many Amazon seller tools offer valuable features at no cost, making it easier for sellers to improve their efficiency without a hefty investment. Here’s a list of the best free Amazon seller tools that can help you manage everything from product research to keyword optimization.

1. SellerMate.ai – Free plan

Best for: Amazon PPC automation and Business Reports

SellerMate.ai is an innovative, AI-powered tool designed to help Amazon sellers automate their Amazon PPC Ads for better performance. While it offers premium features, SellerMate.ai also provides a free trial to assist with PPC campaigns, keyword analysis, and negative keyword listing. It uses machine learning and AI technology to help sellers make smarter decisions and boost their sales on Amazon.

Key Features:

Amazon PPC Automation: From stopping underperforming ads to adjusting bids by placements, you can set custom PPC rules on this tool and relax while your Ads perform.

Dayparting: Focusing on the specific hours when you ideal customers mostly purchase can save you a lot on the Ad Spend. This feature simplifies your cost saving on Amazon by controlling ads for specific hours.

Bulk Edit: You can easily modify multiple campaigns in a few clicks and save yourself time and stress.

Smart Dashboards and Custom Reports: The real time data sync of this tool stands out with instant updates on your ads report and budget so that you are aware at any point in time. You as a seller/agency can create custom reports based on the metrics and views that matter most to you.

SellerBot: This feature is like a real-time assistant that can help you research products, keywords that are closely related to your product. You can even generate performance insights - and all this makes your Amazon PPC journey efficient.

Why it’s great: SellerMate.ai leverages AI to provide actionable insights for Amazon sellers. Its automation and business reports are both powerful tools for both growing and established sellers. With its free version, you can try the features and see how it can benefit you before committing to a pricing plan. It allows you to refine your overall Amazon strategy—at zero investment as a start point.

Perfect for: Sellers looking to automate their Amazon PPC Ads, enhance keyword targeting, and uncover profitable product opportunities to increase ROI and advantage against competitors using artificial intelligence.

You can try SellerMate.ai’s business reports feature to seek insights and instant, real-time updates on all your Amazon ad reports and data like budget usage. This ensures you always receive timely updates to optimize your ad strategy.

SellerMate.ai’s automation feature lets you create your automation rules, so that you can take full control of your Ad campaigns.

2. Helium 10 Chrome Extension (Free Version)

Best for: Keyword research & Critical Sales Data

Helium 10 is a complete suite of Amazon seller tools for research with a free version of its key features so that you can gauge the results at your own pace. Its dashboard helps you conduct keyword research, identify the products with high selling potential, and gather monthly sales estimates that support your Amazon PPC strategies. It’s a great start point for new sellers to start building their foundation on Amazon.

Key features:

• Amazon PPC audit

• Keyword research

• Critical sales data

• Sales estimates based on BSR

Why it’s great: The free version allows you to explore the features of Helium 10 as you access important insights that help you find the best opportunities without spending. It's optimal for new sellers but the features can be somewhat limited for scaling business.

3. AMZBase

Best for: Searching ASIN & Title Descriptions

AMZBase is a simple yet effective tool for FBA sellers looking for quick access to ASINs (Amazon Standard Identification Numbers) and product title descriptions. It helps you gather product data quickly, saving you time to search for products that you can sell on Amazon.

Key features:

• Find and view detailed ASIN and title descriptions

• Calculate FBA profits

• Easy integration with Amazon Seller Central

Why it’s great: AMZBase can get essential product information quickly and it has an easy to use setup. With its features you can make faster sourcing decisions and the clean and easy-to-use interface makes it efficient. New Amazon sellers can leverage it for product and keyword research.

4. Amazon FBA Calculator

Best for: Cost and profit analysis

With Amazon FBA calculator you can easily compare how different choices to sell your product can affect your net profit. You can compare between using FBA (Fulfilled by Amazon) or self-fulfilment, change in your product’s price, or if you want to sell on a different marketplace. The tool will help you see how much money you will actually make after all costs. It’s a great resource for determining if a product is worth selling on Amazon.

Key Features:

• Estimate FBA fees and costs

• Calculate potential profits after deducting fees

• Simple interface and is free to use

Why it’s great: The FBA Calculator is essential for new sellers to compare the pricing of their products and make profit while incurring all necessary costs.

5. Perpetua - Amazon Advertising SEO & SEO Suite

Best for: Amazon-specific advertising and organic SEO

Perpetua is a software designed to help Amazon sellers and brands optimize the campaigns (Sponsored Brands, Sponsored Products, Display and DSP) using its intelligence technology. Its advanced suite helps you gauge the impact your advertisements create on total sales. You can improve organic listing via Keywords and SEO insights.

Key Features:

• Clearly Amazon Focused

• Keyword monitoring and insights for Amazon marketplace

• Search-rank monitoring of Amazon listings

Why it’s great: Perpetua is geared to help Amazon sellers who spend significantly on Amazon Ads. The tool can reduce manual work and improve bid efficiency for ad-driven growth and organic listing visibility.

6. Amazon Seller App

Best for: Streamline operations and Track Sales

The Amazon Seller App allows Amazon Sellers to manage the operations of sales on the go. The app also provides insights into product performance so that you can monitor the metrics in real-time.

Key Features:

• Create listings and edit photos from your mobile device

• Real-time sales and performance tracking

• Respond to customer queries and reviews

Why it’s great: The Amazon Seller App helps you stay connected and manage your business on the move, providing you so many essential features at no cost.

7. Keepa (Free Version)

Best for: Price tracking & product data

Keepa is Amazon's comprehensive price-tracking tool. You can access data on pricing trends with its free version and determine the best time to launch your product or adjust your pricing strategy.

Key Features:

• Track price changes overtime for Amazon products

• Set alerts for increase or reduction in price

• Price change graphs

Why it’s great: Keepa’s free version allows you to make informed decisions about your pricing strategy based on the date for price changes it provides. Also, you are not paying for a premium plan.

8. FeedbackWhiz (Free Trial)

Best for: Review and feedback management

Managing customer feedback is crucial to your business. FeedbackWhiz helps you manage customer feedback and product reviews so that you can steer clear of negative identity on the selling portal. Its free trial gives you temporary access to most features, and is a great way to manage your review and improve your seller rating.

Key Features:

• Automate email follow-ups to request reviews

• Monitor customer feedback and solve them before they grow

• Consolidate sales and uncover hidden fees

Why it’s great: You can easily test FeedbackWhiz’s features without any costs and plan your purchase options if you like it. Meanwhile your customer feedback and review emails are taken care of.

9. SellerApp (Free Version)

Best for: Product & keyword research

SellerApp is an all-in-one Amazon seller tool offering a free version that includes product research, keyword tracking, and competitor analysis. They offer agency services to sellers and help them optimize listings and identify profitable products to sell.

Key Features:

• Product research with sales estimates and competition data

• Keyword tracking for optimizing your listings

• Basic competitor analysis

Why it’s great: SellerApp offers a great balance of features even with the free version, making it a valuable tool for both new and experienced sellers.

10. AMZScout (Free Version)

Best for: Product research & competitor analysis

With AMZScout’s free version you can perform product research and competitor tracking. It is a good way to find profitable products to source and discover trends before sacking up your inventory with more products.

Key Features:

• Product research with sales data and reviews

• Competitor analysis to track the performance of competitor

• You can also track competitor inventory and plan your pricing strategy accordingly.

Why it’s great: AMZScout’s free tool gives you valuable insights into product performance and competition, so that you can plan a successful Amazon selling strategy.

11. CamelCamelCamel

Best for: Price tracking and Price History Charts

CamelCamelCamel is a popular price-tracking tool for Amazon sellers that notifies with emails whenever price change occurs. You can also track the price history of products, and determine the best time to buy or sell based on how the data is analyzed. Sellers can set price alerts to be notified when product prices drop or reach their desired levels.

Key features:

• Historical price tracking for Amazon products

• Price drop alerts and notifications

• Product data and trends

Why it’s great: CamelCamelCamel helps sellers stay more competitive by informing about price fluctuations. It’s a useful tool to align your pricing strategy with market trends.

12. Eva AI

Best for: Inventory and Pricing Automation, Campaign Management

By using Eva AI, you can automate advertising, inventory and profit analytics and analyse campaigns by connecting Amazon Seller Central.

Key Features:

• Dedicated advertising specialist

• Inventory and pricing synchronization

• Three operation modes (Auto-Pilot, Co-Pilot, Captain)

The tool allows you to test its features for 30 days so that you can see how much you save before committing to a pricing plan.

There are so many Amazon Seller Tools available that using these can simplify the process for you to sell on Amazon. There’s a tool for almost everything you need like researching products, optimizing your listings, or managing your inventory, the tools can save you time and help you boost your sales very easily. 

13. Google Keyword Planner

Best for: Keyword research

While Google Keyword Planner isn’t specific to Amazon, it's one important tool for research. With it you can discover high-traffic keywords and optimize your product listings. By using Google’s search volume and competition data, you can work with the relevant keywords to target on Amazon.

Key features:

• Discover new keyword ideas for your product listings

• Search volume and competition data for keyword planning

• Free to use with a Google Ads account

Why it’s great: Google Keyword Planner is a free tool for keyword research. You can use it to supplement Amazon-specific keyword tools and discover new ways to improve your product visibility.

14. Pacvue

Best for: Custom Rule Automation and Dayparting

Pacvue is not a free Amazon seller tool, but you have a demo available to see the different features it has to scale your business on Amazon.

Key Features:

• Custom rule automation

• Custom dashboard creation

• Advanced dayparting

• Category intelligence and competitor insights

Why it’s great: There’s training included when you purchase the tool and with the regular monthly updates and cutting-edge features your chances to boost your sales on Amazon increases. 

When to Consider Paid Sellers Tools?

While free seller tools can be incredibly helpful, they do have limitations. Most free tools provide only basic features, with advanced amazon seller analytics tools you can seek better customer support, and enhanced functionalities.

Limitations of free tools in advanced features and support

Free tools are great to begin your Amazon selling journey but they typically fall short in advanced features as you do not get in-depth market analysis, real-time alerts, or actionable customer insights to exactly match your needs. You also have to compromise with minimal customer support, resolving issues independently.

The need for paid tools as businesses expand

As your business grows, you may find that free tools don’t just cut anymore. Paid tools give more robust features, better integration with other platforms, and more detailed analytics, that can help your business scale. Hence investing in amazon seller analytics tool is a wise choice to get in-depth details.

Scenarios where paid tools are beneficial

• Sellers managing multiple product lines cannot find enough support with free tools. They will need advanced inventory management or bulk analysis of different features.

• Sellers who need more detailed product research or competitor insights will definitely need additional capabilities that come with the paid tools plan.

Wrapping Up

Free Amazon seller tools are a good resource, but it is only available when you are starting out or let’s say you are a small-scale seller who wants to optimize operations but cannot invest significant costs yet. The tools will help you streamline inventory management, conduct product research, improve listings, and you will know what your future investment needs are.

To meet your growing business needs, upgrading to paid tools will help you further. You can access advanced features, deeper insights, dedicated support - and you will come to realise how these are essential for increasing your business sales. Try the free options first and then refine your strategies to make the most of what’s available to you.

By using the right Amazon seller tools, you’ll be better positioned to compete as a business, improve your sales performance, and maximize your profitability.

SellerMate can help you drive more qualified traffic to your Amazon listings and convert that traffic into sales with an array of features available on it. Whether you're a new seller or looking to optimize your current strategy, PPC ad strategies can help you do just that. Book a demo today!

FAQs

Q1. Can I use Amazon Seller Tools to manage my Amazon ads?

Ans- Yes, many Amazon Seller Tools can help you effectively manage your Amazon PPC (pay-per-click) campaigns. SellerMate, Sellics and PPC Entourage are a few that offer keyword tracking, campaign management, and performance analysis and using these features you can optimize your advertising efforts. Maximize your return on investment (ROI) by taking help from these amazon tools.

Q2. Do Amazon Seller Tools offer mobile apps?

Ans- Considering how Amazon Sellers need to manage the processes on the go, many Amazon Seller Tools offer mobile apps for the management. For example, with the Amazon Seller App you can manage orders, check inventory levels, and respond to customer inquiries right at the click of your phone. Third-party tools such as Helium 10 and Jungle Scout also offer mobile apps with features like product tracking and sales analytics.

Q3. Are there any Amazon Seller Tools to protect against counterfeit products?

Ans- Amazon provides the Brand Registry program, which helps protect your brand and intellectual property. Tools such as ScanPower and SellerApp allow you to monitor listings for counterfeit or hijacked products. These tools can help you track unauthorized sellers and take action to protect your brand’s reputation.

Q4. What is Amazon's Brand Analytics tool, and how can I use it?

Ans- Amazon's Brand Analytics tool is available for Brand Registered sellers and provides valuable data on consumer behavior and search trends. This tool offers insights into popular search terms, product comparisons, and customer buying patterns. You can use this data to refine your listings, adjust your marketing strategies, and improve your product offerings based on customer interests.

Q5. Do Amazon Seller Tools help with multi-language listings?

Ans- Yes, tools such as translation services by Amazon help create multi-language listings for international Amazon marketplaces. These tools provide accurate translations for product titles, descriptions, and keywords, ensuring that your listings are properly localized for different regions, improving your chances of success in foreign markets.

Q6. Are Amazon Seller Tools suitable for beginners?

Ans- Absolutely, there are many Amazon Seller Tools that are designed with user-friendly interfaces and have guided tutorials available to get you started. Tools like Sellermate, Helium 10 and more have starter plans with features that are easy to understand and use.

Q7. How can I refine my customer reach if it already has a broad category?

Ans- Targeting your ideal customer with Amazon PPC can be challenging, but you can start by clearly defining what customer needs your product meets and just as importantly what it does not. Tools like Sellermate can help you find keywords that align with your customer’s search intent and add negative keywords to filter out irrelevant traffic. This helps lower your ACOs and boost sales by making your ads reach the right audience.

Q8. Can Amazon Seller Tools help me optimize product listings?

Ans: Many Amazon Seller Tools are built specifically to help you optimize your listings. You can use SellerMate, Helium 10, and Jungle Scout to analyze keywords, find better titles recommendations and provide insights into how you can improve your listings’ visibility. With these tools you can ensure your products stand out in Amazon’s competitive marketplace.