Increased Ad Purchases by 127% LN Digital’s Growth Story
With SellerMate.AI’s tailored Amazon PPC automation and data-driven insights, LN Digital unlocked measurable growth, boosting CTR, doubling conversions, and scaling ad sales by 48.6%.
About The Company
L N Digital
LN Digital, a Brazil-based seller, began their Amazon PPC journey in 2023. The company first tested the U.S. marketplace before strategically pivoting to focus on Brazil. Today, LN Digital specializes in domestic utility products, with a strong presence in the water filter category.
The Challenge
The client first approached us with a concern that their Advertising Cost of Sales (ACOS) was alarmingly high and were determined to improve ad efficiency and unlock better campaign performance.
Despite their efforts, manual optimization was a time-consuming grind. Ad spend increased with lower returns. On top of that, the data felt overwhelming. They lacked clarity on how to access, interpret, or apply it in a way that could drive results.
In search of answers, the client enrolled in an external crash course on Amazon advertising. During the course, their mentor personally recommended SellerMate.AI as a trusted solution for Amazon PPC optimization and automation. That recommendation, shared casually over a messaging app, was the turning point.
Problem Identification
Identifying Budget Drains and Inefficient Spend Drivers
SellerMate’s team worked closely with the client to deep dive into their campaign data and uncover the reasons for high ACoS. Using daily and hourly heatmaps, the client was able to pinpoint non-peak hours with high spend and no returns. These insights revealed that the budget was being consumed during low-conversion time slots, which spiked the ACOS.
Furthermore, SellerMate’s AI recommendations flagged irrelevant search terms for the client through AI recommendations that were consistently triggering ads and burning through budget without generating conversions.
Finally, Bid performance analysis helped them identify high-spending keywords that were underperforming. These keywords were receiving aggressive bids but delivering poor conversion rates.
With SelleMate insights and an easy-to-understand dashboard, the client was able to take data-driven actions, excluding non-converting search terms, and optimizing bids with confidence.
The Solution
SellerMate focused on delivering data-backed AI optimization that translated into measurable performance improvements. To ensure strategies were aligned with the client’s unique goals, the customer success team designed tailored automation rules based on the account's historical performance.
Driving Performance with AI-Powered Automation and Smart Insights
Client implemented bid and budget dayparting rules to control ad spend and optimize budget allocation throughout the day. In addition, we built customized smart board dashboards that provided clear weekly and monthly visibility into results, making it easy to track progress and compare pre- vs post-optimization performance.
Together, these solutions created a streamlined, performance-driven advertising strategy that gave the client greater confidence and control over their campaigns.
The Results
Within just 30 days, the account achieved significant improvements across key advertising metrics. Shopper engagement rose sharply, with CTR increasing by 17.5% and CVR nearly doubling (+98%). This translated into a 127% jump in ad-driven purchases and a 48.6% uplift in ad sales, directly boosting revenue. Importantly, these gains came alongside improved efficiency. ACoS dropped by 5%, while ROAS climbed by 5.3%, proving that growth was balanced with profitability.
Following the 30-day optimization success, SellerMate helped LN Digital implement more rule-based automations to maintain spend control while continuing to drive sales.
Success Stories That Speak for Themselves
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