Textiles, IT, E-Commerce, and Healthcare
How Mafatlal Industries
Scaled Efficiency & Visibility Using SellerMate.ai
Learn how Mafatlal Industries achieved 2.4x sales growth and 12x greater efficiency using SellerMate's automation and bulk actions.
The Challenges Behind Managing 1000+ SKUs
Running Amazon ads for such a wide catalog brought several hurdles:
About The Company
Mafatlal Industries Ltd
Mafatlal Industries Limited is a name that carries over a century of trust and innovation. As a key part of the prestigious Arvind Mafatlal Group, the company stands strong across multiple verticals, including Textiles, IT, E-Commerce, and Healthcare.
With a legacy built on values, technology, and adaptability, Mafatlal continues to evolve in today’s digital-first commerce landscape — especially through platforms like Amazon.
The Challenges Behind Managing 1000+ SKUs
Running Amazon ads for such a wide catalog brought several hurdles:
Complex Category Mix
Every category behaved differently — conversion cycles, CPC ranges, and keyword patterns changed constantly, making it impossible to apply a single strategy across the catalog.
Manual Optimization Reach Limit
With thousands of keywords and hundreds of active campaigns, manually checking bids, budgets, placements, and wasting search terms required tremendous time and effort.
Unpredictable Budget Consumption
Some campaigns spent their entire budget early in the day, while others underutilized it — leading to instability in sales flow and visibility loss during peak hours.
Lack of Unified, Actionable Insights
The brand required a system that didn’t just show data but recommended actions to improve performance.
Mafatlal needed intelligent automation — not just dashboards.
Observations
SellerMate transformed the way Mafatlal operated on Amazon.
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Strong catalog potential was underutilized- many SKUs had scope to scale but weren’t receiving adequate optimization.
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Campaigns were performing decently but lacked structured refinement, slowing down growth opportunities.
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Bid patterns, search queries, and budget allocation had untapped room for improvement.
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A systematic automation approach was required to unlock the full potential of the 1000+ SKU catalog.
This evaluation created the foundation for strategic automation and more efficient scaling.
SellerMate.ai — Bringing Smart Automation
to a Large Catalog
SellerMate transformed the way Mafatlal operated on Amazon.
AI Recommendations Built for Scale
SellerMate’s AI engine continuously analyzed performance across all 1000+ products and automatically generated recommendations like :
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Bid optimization suggestions
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New keyword opportunities
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Negative targeting recommendations
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Placement adjustments
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Budget corrections
These insights helped the team take quick, high-impact decisions without manually checking each SKU.
Campaign Budget Automation — The Most Powerful Impact
One of the biggest wins came from Budget Automation.
SellerMate constantly monitored campaign spending patterns and made dynamic adjustments such as:
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Increasing budget for high-converting campaigns
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Reducing the budget for underperforming campaigns
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Preventing premature budget exhaustion
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Ensuring visibility remained stable throughout the day
This automation alone helped deliver a smoother, more predictable sales curve.
Eliminating Wastage Through Negative Targeting
Irrelevant search terms were rapidly filtered out, stopping unnecessary spend and improving overall ad efficiency.
EA Single Source of Truth: Automation Logs
Every optimization — from bid changes to budget updates — was logged automatically.
The Mafatlal team gained complete transparency and total confidence in every adjustment.
Mafatlal Case Study: Driving Growth & Efficiency with AI Automation
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The Results
After implementing SellerMate.ai, Mafatlal experienced a significant performance uplift — all without increasing ad budgets aggressively.
Growth Indicators After Implementing SellerMate.ai
Sales Growth - ↑ 38% overall uplift
Ad-attributed orders - ↑ 42% increase
ACOS Stability - Improved by 20–30%
TACoS Reduction - Dropped from high double-digits to <25%
Category-wise expansion- 15% more visibility for new SKUs
Success Stories That Speak for Themselves
Real strategies. Real growth. Explore how brands and agencies scale faster with SellerMate.AI.
