Home and Garden
How Coco Garden Scaled Sales by 24% with Automated, Data-Driven PPC
A look at how SellerMate helped a fast-growing gardening brand cut manual work, control ACOS, and scale profitably in just two months.
About The Company
Coco Garden
Coco Garden is a friendly, nature-inspired garden brand dedicated to helping every home nurture health and happiness through the joy of growing plants. As one of the leading manufacturers and retailers of garden products, Coco Garden has built a strong reputation for reliability, quality, and trust. With a mission to make gardening simple, sustainable, and accessible, the brand continues to empower plant lovers to create greener, more vibrant living spaces.
Their main advertising goals were clear: to improve ROAS, reduce ACOS, and scale profitable campaigns while ensuring ad spend remained efficient.
The Challenge
Before working with SellerMate, Coco Garden faced a high manual burden that restricted strategic growth:
-
Time Spent: The seller was spending a significant 1-2 hours daily on manual campaign optimizations, primarily involving complex bid adjustments.
-
Inconsistent Performance: This manual effort resulted in difficulty analyzing keyword performance and inconsistent campaign optimization, which often led to an increased ACOS and limited scaling.
-
Impact on Strategy: The time spent on daily maintenance reduced the ability of the team to focus on strategic business development.
Problem Identification
When Coco Garden joined SellerMate in mid-August 2025, the platform’s PPC optimization tools quickly uncovered key performance bottlenecks that were limiting ad efficiency and growth.
Inefficient Bidding
Manual bid adjustments were being made using outdated data, which led to budget waste and inconsistent performance. ACoS fluctuated heavily, hovering around 11.40% in August, because bids weren’t aligned with real-time demand or keyword intent.
Manual Overload
The seller was spending 1–2 hours every day checking campaigns, reviewing keyword performance, and making individual edits. This heavy manual workload reflected a clear need for automation-driven optimization, especially as the number of SKUs and campaigns grew.
Suboptimal Timing
Ads were running continuously, including during hours with low or no conversions. Without hourly insights, the brand had no visibility into when shoppers were most active, causing ad spend to dilute across low-performing time windows and weakening overall ROI.
Together, these issues created a cycle of inefficiency, restricting profitable growth and limiting the brand’s ability to scale with confidence.
The Solution
Coco Garden leveraged SellerMate’s automation and intelligence suite to transform its PPC operations, shifting from slow, reactive decision-making to proactive, data-driven optimization.
Here’s how the improvement unfolded step by step:
Rules-Based Automation
SellerMate introduced dynamic bidding rules aligned to Coco Garden’s ACOS and ROAS goals.
These automations replaced daily manual bid changes and ensured continuous, consistent optimization across campaigns without human intervention.
Hourly Dayparting for Smarter Spend
Using SellerMate’s hourly performance insights, Coco Garden identified exactly when conversions were strongest and when spend was wasted.
Dayparting automatically reduced bids during low-performing hours and boosted visibility during high-intent windows, maximizing return on every rupee spent.
SQP Insights & Bulk Optimization for Keyword Efficiency
First, SellerMate’s Search Query Performance (SQP) insights revealed which keywords were generating valuable sales, and which were consuming budget with little return.
With Bulk Optimization, the team quickly:
-
Harvested top-performing search terms
-
Eliminated irrelevant or expensive keywords
-
Reallocated spend to profitable opportunities
What once took hours of manual analysis was now handled in minutes.
The Results
Between August and October 2025, Coco Garden saw clear, repeatable growth as SellerMate’s automation took over the heavy lifting. Total sales increased by 24.85%, driven by better visibility and improved timing that strengthened conversion efficiency across campaigns. Ad sales followed the same upward trend, growing 24.61%, a direct outcome of cleaner traffic, smarter keyword decisions, and controlled scaling.
Even with a 30% increase in ad spend, ACOS remained steady with only a marginal +4.74% shift, proving that every rupee worked harder as campaigns scaled. At the same time, SellerMate's intelligent optimization saved the team 10–12 hours each week, allowing Coco Garden to redirect time into higher-value work such as inventory planning, listing improvements, customer experience, and new product development.
Overall performance metrics reinforced the impact of automation - Ad sales rose by 24%, order volume jumped 29%, and ROAS stayed consistent despite more aggressive scaling. With repetitive tasks fully automated, the team eliminated manual stress while maintaining strong, data-led growth momentum across their Amazon operations.
Success Stories That Speak for Themselves
Real strategies. Real growth. Explore how brands and agencies scale faster with SellerMate.AI.
