FREE FOR ALL USERS
Connect Amazon Ads to Claude AI
Paste one URL into Claude, sign in with your SellerMate account, and work with your Amazon Advertising data in natural language. 20+ purpose-built tools cover campaigns, keywords, search terms, placements, SQP, orders, and retail performance — and when you're ready to act, Claude can launch campaigns and update budgets and bids for you, inside guardrails your workspace admin controls. No API keys. No coding. No dashboard switching.
Why use SellerMate's MCP for Claude?
Zero Setup Required
One URL, one sign-in. No API keys, no SDK, no coding. Paste the MCP URL into Claude's settings and you're connected in under 2 minutes.
Free for All Users
Included with every SellerMate plan — including the free tier. No extra cost, no premium gate. Every user gets full MCP access.
Natural Language Analytics
Ask questions in plain English. No SQL, no filters, no pivot tables. Claude translates your question into the right query and returns the answer instantly.
Take Action, with Guardrails
Claude doesn't just analyze. With write permission it creates Sponsored Products campaigns and updates budgets and bids for you — always inside your workspace policies.
Knowledge & Memory Files
Upload brand guides, pricing sheets, SOPs, or data exports. Claude automatically pulls in your business context when it's relevant to the question.
Cross-Marketplace Support
Query all your Amazon marketplaces in one conversation — US, UK, DE, JP, and more. Unified view across every account you manage.
CAPABILITIES
Ask Claude anything about your Amazon Ads & Retail
Campaign Performance Analysis
Get spend, sales, ACOS, ROAS, impressions, clicks, CTR, CPC, orders, and CVR for any campaign over any date range. Compare campaigns, spot trends, and find budget inefficiencies — all by asking a question. Try: "Show me my top 5 campaigns by sales this month"
Targeting & Keyword Insights
Deep-dive into keyword and product target performance. Filter by match type (Exact, Phrase, Broad), targeting type (keyword, ASIN, auto), or ad group. See which targets are driving results and which are wasting spend. Try: "Which keywords have high spend but zero conversions?"
Search Term & Search Query Intelligence
Analyze the actual search queries shoppers typed to trigger your ads, plus Amazon Search Query Performance (SQP) data — organic and paid impressions, clicks, cart adds, and purchases at the query level. Find terms to harvest, terms to negate, and gaps between your organic and paid presence. Try: "What search terms are wasting my budget?"
Placement Performance
Break down campaign performance by placement — Top of Search, Product Pages, and Rest of Search. See where your impressions convert and where your placement bid multipliers should go next. Try: "Which campaigns win at top of search?"
Advertised Product Performance
See how each ASIN performs across Sponsored Products, Brands, and Display campaigns. Identify your best and worst performing products, compare conversion rates, and optimize your catalog strategy. Try: "Which advertised products have the best conversion rate?"
Retail Metrics — Seller & Vendor Central
Go beyond ads. Pull total sales, organic vs advertised performance, true TACoS, inventory, sessions, and session conversion from Seller Central — plus shipped revenue, shipped COGS, net PPM, and sourcing data from Vendor Central. Order-level reports included. Understand the full business, not just the ad slice. Try: "What’s my true TACoS across all marketplaces this month?"
TAKE ACTION
Don't just analyze — act, with guardrails
Update Budgets & Bids from the Conversation
Ask Claude to scale budgets on your winners or trim bids on wasteful targets, and it applies the changes through SellerMate — up to 50 campaigns or targets per call. Batches are atomic: if any single change violates policy, nothing is applied. Try: "Increase the budget of my top 3 campaigns by 20%"
Launch Campaigns from a Conversation
Tell Claude which products to push and it builds the Sponsored Products campaign for you — auto or manual targeting, with keywords, product targets, and negatives included. It browses your product catalog to pick real ASINs, can check stock before you spend, and confirms once Amazon has accepted the campaign. Campaign-create policies keep launches safe: starting-budget caps, allowed targeting types, naming rules, daily creation limits, and optional admin approval. Try: "Launch an auto campaign for my 3 newest products with a $25 daily budget"
Policy Guardrails Your Admin Controls
Every write action is checked against your workspace policies before it touches Amazon: minimum and maximum budgets and bids, change-multiplier caps relative to current values, and per-currency floors. Claude cannot exceed the limits you set — the platform enforces them on every call.
Approvals & a Full Audit Trail
Require admin approval for sensitive changes — queued actions don't modify your account until an admin approves them. Every action is logged with who asked, the AI's stated reasoning, the policy checks it passed, and the result. No black-box changes, ever.
KNOWLEDGE & MEMORY
Claude reads your business context, not just your metrics
Upload Your Business Docs
Brand guidelines, tone-of-voice guides, SOPs, pricing sheets, campaign notes, competitor research — upload them to your account's knowledge base and Claude pulls them in automatically whenever they're relevant. Supports CSV, Excel, Markdown, TXT, DOC, and DOCX.
Analyze Your Own Data Files
Upload performance exports, sales reports, inventory CSVs, or order history, and ask questions across your files and your live Amazon data in the same conversation. Try: "Compare this quarter's campaign performance against the targets in my planning spreadsheet"
USAGE TRACKING
Full visibility into every MCP interaction
Control who connects, down to the account
Manage exactly who in your workspace can connect Claude to SellerMate. See MCP connection status per user, scope each teammate to specific Amazon accounts, and revoke access in one click. Combined with workspace roles (Owner, Analyst, Client, WhiteLabel Client), you control both who connects and what they can see.
See every call, with a full activity log
Every MCP tool invocation is logged — which tool was called, by which user, against which workspace and Amazon account, how long it took, and whether it succeeded. View total calls, success rate, errors, and average response time at a glance, or drill into a detailed activity log with date-range filters. No black-box AI — you always know exactly what your team is querying.
AND MORE
Cross-marketplace views, instant account context, and intelligent routing
Marketplace Overview
Bird's-eye view of advertising performance across every connected Amazon account and marketplace. Compare ACOS, spend, and sales across US, UK, DE, JP — in one query.
Instant Account Context
Discover all your connected workspaces, Amazon accounts, and their metadata. Understand your full account structure before diving into the data.
Intelligent Feature Routing
When you ask Claude to do something beyond what the MCP tools cover — like dayparting or automations — it automatically finds the right SellerMate feature and gives you a direct deep link.
GET STARTED IN 2 MINUTES
How to connect SellerMate to Claude
Step 1 — Open Claude Settings
Go to claude.ai, click your profile icon in the bottom-left corner, and open Settings. Navigate to the Connectors section.
Step 2 — Add SellerMate MCP
Click "Add custom connector" and paste the SellerMate MCP URL: https://api.sellermate.ai/mcp/sse That's the only URL you need.
Step 3 — Sign In
Click Connect. You'll be prompted to sign in with your SellerMate account using secure OAuth 2.1 authentication. If you don't have an account yet, you can create one for free.
Step 4 — Start Asking Questions
Open a new chat and ask anything about your Amazon Ads. Try: "Which Amazon Ads accounts do I have connected?" or "Show me my campaign performance for the last 30 days."
Try these prompts in Claude
Show me my top 5 campaigns by sales this month
Get an instant ranked breakdown of your best-performing campaigns with full metrics.
Which keywords have high spend but zero conversions?
Identify wasted ad spend on non-converting keywords across all campaigns.
Launch an auto campaign for my newest ASIN
Claude pulls your product catalog, builds the Sponsored Products campaign, and confirms once Amazon accepts it.
What search terms are wasting my budget?
Find high-spend, low-return search queries that should be negated.
Increase budgets on my top 3 campaigns by 20%
Claude reads current budgets, computes the new values, and applies them — atomically, inside your workspace policy limits.
Lower bids on keywords with ACOS above 60%
Bulk bid reductions across wasteful targets — policy-checked, logged, and reversible via the approval queue.
25+ Platform Features at Your Fingertips
Budgets and bids? Claude updates those directly in the chat. For everything else — dayparting, automations, bulk campaign creation — it doesn't say "I can't do that." It finds the right SellerMate feature and gives you a direct link, with your workspace and account pre-selected.
AI & Intelligence
SellerMate AI Agent (Chat Assistant) for AI-powered analysis and actions. AI Recommendations for prioritized optimization suggestions on bids, budgets, negatives, and placements.
Automation
Smart Automation Rules for 24/7 bid, budget, and targeting automation. Dayparting for hourly bid and budget scheduling with heatmap visualization. Harvesting Mapping for automated search term promotion and negation. Performance Alerts for threshold-based notifications.
Campaign Management
Bulk Campaign Creator with CSV import. Bulk Actions (Ads Manager) for mass editing bids, budgets, and status. Full Campaign Manager with bidding strategies and placements.
Targeting & Keywords
Keyword Research via Amazon Brand Analytics. Keyword Heatmap for hourly performance visualization. Search Term Harvesting and Negation in bulk. Product Targeting Recommendations with AI-suggested competitor and complementary ASINs.
Monitoring & Analytics
Live Ads Keyword Rank Tracker for real-time sponsored and organic rank tracking. ASIN Tracker for BSR, rating, reviews, and price over time. Share of Voice for competitive visibility analysis. Smart Boards (Custom Dashboards) with scheduled email reports. Product Explorer. Search Query Performance (SQP). Google Sheets Data Sync. Heatmap Analysis.
Retail & Advanced
Seller Central Integration (SP-API) for total sales, inventory, sessions, and TACoS. Vendor Central Integration. AMC Audiences for Amazon Marketing Cloud audience management. Custom Dimensions and Metrics. Tags for campaign organization. Partner Opportunities (Amazon GIF).
Enterprise-grade security
OAuth 2.1 + PKCE
Industry-standard secure authentication — the same protocol used by banking apps. Your credentials never touch the AI client.
Firebase Authentication
Sign in with Google or email/password through Firebase Auth. Multi-factor authentication supported.
Account-Level Access Control
Two-layer permissions: workspace account access plus per-user MCP grants, with separate read and write levels — checked live on every single tool call.
Zero Data Caching
Your advertising data flows through in real-time. Nothing is stored or cached by Claude or any AI client. 28-day session persistence with JWT tokens.
Ready to talk to your Amazon Ads data?
Connect SellerMate to Claude in under 2 minutes. Free for all users — no credit card required.