FREE FOR ALL USERS
Connect Amazon Ads to Claude AI
Paste one URL into Claude, sign in with your SellerMate account, and start asking questions about your Amazon Advertising data in natural language. Campaign performance, keyword insights, search term analysis, product metrics — all inside the conversation. No API keys. No coding. No dashboard switching.
Why use SellerMate's MCP for Claude?
Zero Setup Required
One URL, one sign-in. No API keys, no SDK, no coding. Paste the MCP URL into Claude's settings and you're connected in under 2 minutes.
Free for All Users
Included with every SellerMate plan — including the free tier. No extra cost, no premium gate. Every user gets full MCP access.
Natural Language Analytics
Ask questions in plain English. No SQL, no filters, no pivot tables. Claude translates your question into the right query and returns the answer instantly.
Cross-Marketplace Support
Query all your Amazon marketplaces in one conversation — US, UK, DE, JP, and more. Unified view across every account you manage.
CAPABILITIES
Ask Claude anything about your Amazon Ads & Retail
Campaign Performance Analysis
Get spend, sales, ACOS, ROAS, impressions, clicks, CTR, CPC, orders, and CVR for any campaign over any date range. Compare campaigns, spot trends, and find budget inefficiencies — all by asking a question. Try: "Show me my top 5 campaigns by sales this month"
Targeting & Keyword Insights
Deep-dive into keyword and product target performance. Filter by match type (Exact, Phrase, Broad), targeting type (keyword, ASIN, auto), or ad group. See which targets are driving results and which are wasting spend. Try: "Which keywords have high spend but zero conversions?"
Search Term Intelligence
Analyze the actual search queries shoppers typed to trigger your ads. Find high-converting terms to harvest, wasteful terms to negate, and gaps in your targeting strategy. Try: "What search terms are wasting my budget?"
Advertised Product Performance
See how each ASIN performs across Sponsored Products, Brands, and Display campaigns. Identify your best and worst performing products, compare conversion rates, and optimize your catalog strategy. Try: "Which advertised products have the best conversion rate?"
Retail Metrics — Seller & Vendor Central
Retail Metrics — Seller & Vendor Central
Go beyond ads. Pull total sales, organic vs advertised performance, true TACoS, inventory, sessions, and session conversion from Seller Central — plus shipped revenue, shipped COGS, net PPM, and sourcing data from Vendor Central. Understand the full business, not just the ad slice. Try: "What’s my true TACoS across all marketplaces this month?"
USAGE TRACKING
Full visibility into every MCP interaction
Control who connects, down to the account
Manage exactly who in your workspace can connect Claude to SellerMate. See MCP connection status per user, scope each teammate to specific Amazon accounts, and revoke access in one click. Combined with workspace roles (Owner, Analyst, Client, WhiteLabel Client), you control both who connects and what they can see.
See every call, with a full activity log
Every MCP tool invocation is logged — which tool was called, by which user, against which workspace and Amazon account, how long it took, and whether it succeeded. View total calls, success rate, errors, and average response time at a glance, or drill into a detailed activity log with date-range filters. No black-box AI — you always know exactly what your team is querying.
AND MORE
Cross-marketplace views, instant account context, and intelligent routing
Marketplace Overview
Bird's-eye view of advertising performance across every connected Amazon account and marketplace. Compare ACOS, spend, and sales across US, UK, DE, JP — in one query.
Instant Account Context
Discover all your connected workspaces, Amazon accounts, and their metadata. Understand your full account structure before diving into the data.
Intelligent Feature Routing
When you ask Claude to do something beyond analytics — like adjust bids or set up dayparting — it automatically finds the right SellerMate feature and gives you a direct deep link.
GET STARTED IN 2 MINUTES
How to connect SellerMate to Claude
Step 1 — Open Claude Settings
Go to claude.ai, click your profile icon in the bottom-left corner, and open Settings. Navigate to the Connectors section.
Step 2 — Add SellerMate MCP
Click "Add custom connector" and paste the SellerMate MCP URL: https://api.sellermate.ai/mcp/sse That's the only URL you need.
Step 3 — Sign In
Click Connect. You'll be prompted to sign in with your SellerMate account using secure OAuth 2.1 authentication. If you don't have an account yet, you can create one for free.
Step 4 — Start Asking Questions
Open a new chat and ask anything about your Amazon Ads. Try: "Which Amazon Ads accounts do I have connected?" or "Show me my campaign performance for the last 30 days."
Try these prompts in Claude
Show me my top 5 campaigns by sales this month
Get an instant ranked breakdown of your best-performing campaigns with full metrics.
Which keywords have high spend but zero conversions?
Identify wasted ad spend on non-converting keywords across all campaigns.
Compare my ACOS across all marketplaces
Unified cross-marketplace comparison of advertising efficiency in one view.
What search terms are wasting my budget?
Find high-spend, low-return search queries that should be negated.
Give me an overview of all my Amazon accounts
See every connected workspace, account, and marketplace at a glance.
Which products have the best conversion rate?
Rank your advertised ASINs by conversion rate to focus budget on winners.
25+ Platform Features at Your Fingertips
When you ask Claude to do something beyond analytics, it doesn't say "I can't do that." It finds the right SellerMate feature and gives you a direct link — with your workspace and account pre-selected.
AI & Intelligence
SellerMate AI Agent (Chat Assistant) for AI-powered analysis and actions. AI Recommendations for prioritized optimization suggestions on bids, budgets, negatives, and placements.
Automation
Smart Automation Rules for 24/7 bid, budget, and targeting automation. Dayparting for hourly bid and budget scheduling with heatmap visualization. Harvesting Mapping for automated search term promotion and negation. Performance Alerts for threshold-based notifications.
Campaign Management
Bulk Campaign Creator with CSV import. Bulk Actions (Ads Manager) for mass editing bids, budgets, and status. Full Campaign Manager with bidding strategies and placements.
Targeting & Keywords
Keyword Research via Amazon Brand Analytics. Keyword Heatmap for hourly performance visualization. Search Term Harvesting and Negation in bulk. Product Targeting Recommendations with AI-suggested competitor and complementary ASINs.
Monitoring & Analytics
Live Ads Keyword Rank Tracker for real-time sponsored and organic rank tracking. ASIN Tracker for BSR, rating, reviews, and price over time. Share of Voice for competitive visibility analysis. Smart Boards (Custom Dashboards) with scheduled email reports. Product Explorer. Search Query Performance (SQP). Google Sheets Data Sync.
Retail & Advanced
Seller Central Integration (SP-API) for total sales, inventory, sessions, and TACoS. Vendor Central Integration. AMC Audiences for Amazon Marketing Cloud audience management. Custom Dimensions and Metrics. Tags for campaign organization. Partner Opportunities (Amazon GIF).
Enterprise-grade security
OAuth 2.1 + PKCE
Industry-standard secure authentication — the same protocol used by banking apps. Your credentials never touch the AI client.
Firebase Authentication
Sign in with Google or email/password through Firebase Auth. Multi-factor authentication supported.
Account-Level Access Control
You can only query accounts you have explicit permission for. Workspace and account boundaries are always enforced.
Zero Data Caching
Your advertising data flows through in real-time. Nothing is stored or cached by Claude or any AI client. 28-day session persistence with JWT tokens.
Ready to talk to your Amazon Ads data?
Connect SellerMate to Claude in under 2 minutes. Free for all users — no credit card required.