End User License Agreement

Last Updated: 25-04-2026

Welcome to SellerMate.AI. This Agreement explains how you can use our platform and what we both agree to as you do. We’ve tried to keep it clear and straightforward — please read through it before getting started, and reach out to us at info@sellermate.ai if anything is unclear.

This Agreement is between you (“you”) and Sellermate Technologies Pvt Ltd (“SellerMate.AI”, “we”, “us”).

“Software” means the SellerMate.AI web application, AI Agent, MCP Server, associated APIs, and all related services we provide.

1. Getting Started

By creating an account or using the Software, you’re agreeing to this Agreement. If you’re using SellerMate.AI on behalf of a company or team, we’ll assume you have the authority to accept these terms for them.

2. Your License to Use SellerMate.AI

We’re pleased to grant you a non-exclusive license to access and use the Software for Amazon advertising optimization and related needs. This includes features like AI recommendations, rule-based automation, real-time alerts, custom reports, dayparting, and the SellerMate AI Agent. The license is personal to you and your team and isn’t transferable to others.

3. What We Ask of You

To keep things running smoothly for everyone, we ask that you:

  • Keep your account credentials secure and let us know if you suspect unauthorized access.
  • Use the Software in line with applicable laws and the terms of services you connect it to, including Amazon’s Advertising, Seller Central, and API terms.
  • Keep your account and billing details accurate and up to date.
  • Review AI recommendations and automated actions before relying on them for important business decisions (more on this in Section 8).

4. Things to Avoid

A few things that aren’t permitted:

  • Reverse engineering or attempting to extract the source code of the Software (except where the law specifically allows it).
  • Reselling, sublicensing, or redistributing the Software without our written approval.
  • Scraping or extracting data through automated means, except via our documented APIs.
  • Using the Software in ways that would violate Amazon’s terms or manipulate advertising metrics.
  • Introducing malware or attempting to access parts of our systems or other users’ accounts without authorization.

If something goes wrong here, we’ll generally reach out first to understand the situation. In serious cases — like security threats or repeated violations — we may need to suspend or close an account to protect the platform and other users.

5. Intellectual Property

  • We (and our licensors) own the Software itself, including the underlying technology, AI models, prompts, algorithms, and documentation.
  • You own the data and content you bring into the Software (“Your Content”). You’re giving us permission to host, process, and display Your Content as needed to run and improve the Software for you.
  • We may also use aggregated and de-identified data — meaning data that doesn’t identify you or your business — to improve our analytics, products, and AI models. This helps everyone get a better platform over time.
  • If you share feedback or ideas with us, thank you! We may use them freely to improve the Software, with no obligation back to you.

6. Subscription, Payment, and Refunds

  • Plans and billing. We offer free and paid plans. Paid plans are billed monthly or annually in advance, and fees don’t include applicable taxes.
  • Auto-renewal. Paid subscriptions renew automatically at the end of each billing cycle. You can cancel anytime from your account settings — no calls or emails required.
  • Price changes. If we ever need to change pricing, we’ll give you at least 30 days’ notice. Changes take effect at your next renewal, so you’ll always know what’s coming.
  • If a payment fails. We’ll usually try the payment again and reach out before any service interruption. Paid features may pause until payment is sorted.
  • Refunds. We offer an unconditional 7-day money-back guarantee on your account’s first payment, no questions asked. After that, fees aren’t refundable, including for annual plans cancelled mid-term — so we suggest starting with a monthly plan if you’d like to try things out first.

7. Data Use and Privacy

We collect and process account, usage, and advertising data only to deliver, secure, and improve the Software for you. We never sell your data to third parties. The full details on how we handle personal data are in our Privacy Policy, which is part of this Agreement.

If you’re based somewhere with specific data protection rules (like the EU or UK under GDPR), a separate Data Processing Addendum is available — just ask and we’ll share it.

8. AI Recommendations and Automated Actions

The Software uses AI to generate recommendations, analysis, and actions you can execute (like bid changes, budget changes, and campaign updates). A few things to keep in mind:

  • AI is powerful but not perfect. Outputs may sometimes be incomplete or off-target, and they shouldn’t replace your professional judgment.
  • You’re in control. For one-click and automated actions, you decide what gets executed — please review actions before approving them, and double-check any rules you set to run automatically.
  • Because outcomes depend on many factors outside the Software (your strategy, market conditions, Amazon’s algorithms), we can’t be responsible for advertising performance or financial outcomes from AI suggestions or automated actions.

9. Third-Party Services

The Software works alongside services like Amazon Advertising API, Amazon Marketing Stream, Amazon Marketing Cloud, Seller Central, and our AI providers. When those services have outages, change their APIs, or experience data issues, it can affect the Software in ways outside our control. Your use of these third-party services is governed by their own terms.

10. Confidentiality

In the course of using the Software, you might come across non-public information about us — things like internal technology details, roadmaps, or pricing. We’d appreciate it if you kept that to yourself and used it only in the context of using the Software.

11. Disclaimers

The Software is provided on an “as is” and “as available” basis. While we work hard to make it reliable and useful, we can’t guarantee it will always be uninterrupted or error-free, and we don’t make specific promises about advertising performance, ROI, or business outcomes — these depend on many things beyond the Software itself.

12. Limitation of Liability

We always aim to do right by our customers. That said, to the extent allowed by law, SellerMate.AI isn’t liable for indirect, incidental, special, or consequential damages, or for lost profits, revenue, data, or goodwill arising from your use of the Software.

If something does go wrong and we’re found liable, our total liability for any claims under this Agreement is capped at the greater of (a) the fees you paid us in the 12 months before the issue arose, or (b) USD 6,000.

13. Mutual Responsibility

If a third party makes a claim against us because of how you’ve used the Software — for example, if your use violated their rights or applicable terms — you agree to cover the reasonable costs of resolving that claim. This is standard for SaaS agreements and just ensures each party is responsible for their own actions.

14. Ending the Agreement

Either of us can end this Agreement. You can cancel your account anytime, and we may need to close or pause an account in cases of breach, non-payment, or suspected misuse. Where the situation allows, we’ll always try to reach out first.

When the Agreement ends, your access to the Software stops, and we’ll keep your data for a reasonable period in case you come back before deleting it. Some sections naturally continue to apply after the Agreement ends — specifically, Sections 5 (Intellectual Property), 8 (AI Recommendations), 10 (Confidentiality), 11 (Disclaimers), 12 (Limitation of Liability), 13 (Mutual Responsibility), and 16 (Governing Law).

15. Updates to This Agreement

As our platform evolves, this Agreement may need updating from time to time. For material changes affecting paid plans, we’ll give you at least 30 days’ notice via email or in-app message. Continued use after the changes take effect means you accept them. If something doesn’t work for you, you can cancel — no hard feelings.

16. Governing Law and Dispute Resolution

This Agreement is governed by the laws of India. If a dispute comes up that we can’t resolve through a friendly conversation, we’ll handle it through binding arbitration in Bengaluru, Karnataka, conducted in English by a sole arbitrator under the Arbitration and Conciliation Act, 1996. Either of us can also seek a court order in Bengaluru to address urgent issues involving intellectual property or confidentiality.

17. General

  • Complete Agreement. This Agreement, along with our Privacy Policy and any Data Processing Addendum, is the full agreement between us regarding the Software.
  • Assignment. You’ll need our written okay to transfer this Agreement to someone else. We may transfer it in connection with a merger, acquisition, or similar business change.
  • Severability. If any part of this Agreement turns out to be unenforceable, the rest still applies.
  • No Waiver. If we don’t immediately enforce a right, that doesn’t mean we’ve given it up.

18. Contact Us

We’re happy to help with any questions about this Agreement: