Amazon Marketing Cloud is Amazon Ads’ advanced analytics platform that lets advertisers access anonymized, event-level data. With AMC, you can measure campaign performance, understand customer journeys, and build custom audiences for better targeting.

Amazon DSP reports give you campaign-level performance data, while AMC provides deeper, event-level insights. With AMC, you can connect impressions, clicks, conversions, and shopping behaviors across the funnel, and use them in sponsored ads, something DSP reports alone can’t do.

With AMC, advertisers can:

• Track full-funnel performance (from awareness to purchase).

• Understand customer paths and time-to-conversion.

• Identify overlapping audiences across campaigns.

• Build custom AMC audiences for retargeting.
  

AMC audiences allow you to create custom audience segments based on event-level signals (such as shoppers who viewed a product but didn’t purchase). With SellerMate.AI, you can directly access and create custom segments and optimize your ads.

No. AMC only provides anonymized, privacy-safe, aggregated insights. Advertisers cannot access individual user data, ensuring compliance with Amazon’s privacy policies.

While AMC is more advanced, small to mid-sized advertisers can benefit from it, especially when working with AMC partners who provide dashboards, simplified reporting, and pre-built insights.